What is the relationship between Jennifer Ashton and Lipofit
Executive summary
The relationship between Dr. Jennifer Ashton and Lipofit (often marketed as "LipoLess," "LipoRise," "BurnSlim" or similar brands) is non‑existent: multiple consumer complaints, fact‑checks and reporting show her name and likeness have been used without endorsement to promote these weight‑loss products, and she has publicly disavowed any connection in response to the scams [1] [2] [3]. Independent consumer sites and user reviews describe the marketing as AI‑generated or deceptive, and investigators flag deepfake video and fabricated endorsements as central tactics in the Lipofit ad campaigns [4] [5] [1].
1. The claim being pushed: fake endorsements and a “gelatin trick” narrative
Social media advertisements for products labeled LipoLess/Lipofit frequently feature a scripted "gelatin trick" or a quick daily pill paired with clips that claim Dr. Jennifer Ashton — identified in other contexts as ABC News' Chief Medical Correspondent — discovered or endorsed the method, language designed to imply medical legitimacy and celebrity approval [2] [1] [3]. Consumer reporters and scam trackers document that those ads present long product narratives and name‑drop multiple well‑known figures to manufacture credibility, which is the pattern seen in Lipofit promotions [4] [5].
2. Evidence these endorsements are fabricated: deepfakes, user complaints and fact checks
Investigative writeups and reviews point to reused deepfake technology and AI‑generated content as the mechanism for misusing Dr. Ashton's image and voice in LipoLess ads, with websites explicitly calling out deepfakes and warning that Ashton is being falsely described as discovering the remedy [1] [2]. User complaint platforms and consumer watchdog entries include firsthand accounts of being targeted by such ads, reporting unwanted charges, pressure sales practices and asserting the promotional material was AI generated — reviewers additionally note that Dr. Ashton has repeatedly stated she does not back these products [4] [5] [2].
3. Dr. Ashton’s public response and the weight of mainstream fact‑checking
Mainstream fact‑checking and reporting have previously documented similar scam cycles using Dr. Ashton's name (for instance with keto or CBD gummy scams) and note that she issued statements addressing those incidents; at least one fact‑check updated with a direct emailed statement from Ashton about prior scams, reinforcing a pattern where she publicly denies endorsements that appear online [3]. Consumer‑oriented writeups compiling Ashton’s responses say she has explicitly warned audiences about AI‑generated advertisements falsely using her image and quotes to promote products like LipoRise and BurnPeak [6] [2].
4. Why the deception spreads: incentives and technical enablement
The Lipofit-style ads succeed because they combine emotionally resonant promises of effortless weight loss with the veneer of medical credibility by invoking a recognizable TV doctor; that tactic increases click‑through and purchase rates, which benefits sellers regardless of product efficacy [4] [5]. The increasing availability of AI video and voice tools makes it technically easy and cheap to fabricate plausible endorsements, and reporting flags that same technology as central to the LipoLess marketing approach [1].
5. Limits of the available reporting and remaining questions
Existing sources consistently show the association is false and that Ashton has no legitimate endorsement relationship with Lipofit brands, but they rely on public statements, consumer complaints and investigative articles rather than legal filings or a single consolidated forensic analysis of the specific ad files; therefore reporting cannot definitively map every originator or the full supply chain behind these scams without further investigative or regulatory records [2] [1] [5]. While multiple consumer sites and fact checks point to the same conclusion — no endorsement and use of fabricated material — absence of a public court decision or a comprehensive forensic report in the provided sources is a reporting limitation and leaves open precisely who created the first fraudulent asset.