What is the price per serving and typical dosage for Moringa by Rosabella versus Garden of Life or NOW Foods moringa products?
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Executive summary
Rosabella’s serving is 800 mg per serving (two capsules) and the company markets a 30‑day supply at $29.95 on its site; Athletic Insight reviewers report Rosabella at about $0.83 per serving in their test (Rosabella site lists 800 mg/serving and price) [1] [2]. NOW Foods and NOW listings show 400 mg and 800 mg capsule products in common retail counts (90 capsules) and wide price variance across retailers (examples at Target and Walmart) but the exact per‑serving price depends on which NOW product and seller you pick [3] [4].
1. Rosabella: serving size, dosage guidance and list price
Rosabella states one serving is two capsules providing 800 mg of pure moringa powder and instructs “simply take one serving daily,” with the product marketed as a 30‑day supply and a listed price point of $29.95 on Rosabella’s site for related items (the BOGO/30‑day pages repeat the 800 mg per serving claim) [1] [5]. Rosabella also promotes a 90‑day satisfaction guarantee and direct‑to‑consumer sales model (their site) [6] [7].
2. Rosabella: what public reviews and independent write‑ups say about cost per serving
Independent blog reviewers cited here tested Rosabella and reported an approximate per‑serving cost of $0.83, a figure the reviewer used to compare Rosabella’s convenience and taste against competitors (Athletic Insight review) [2]. That reviewer also mentioned promotional subscription pricing (Rosabella via subscription reported at $25.50 in another write‑up), demonstrating retail price can vary by promotion or subscription [8] [2].
3. NOW Foods and standard retail offerings: capsule strengths and retail listings
NOW Foods offers multiple moringa capsule SKUs commonly found at retailers. Listings show NOW Moringa in 400 mg and 800 mg capsule formats with 90‑count bottles available through Target and Walmart, which indicates dosage options differ by SKU and retailer [3] [4]. NOW’s product pages instruct users to “refer to label” for dosage and present the supplement as a standard green superherb [9] [10].
4. Price comparison variables: capsule strength, bottle count, and retailer
Per‑serving price for NOW depends on which NOW SKU you buy (e.g., 400 mg vs 800 mg) and the bottle size and retailer discount. The aggregated results here do not give a single NOW per‑serving number because retailer listings (Target, Walmart, Smith’s, other online sellers) show different prices and package sizes [3] [4] [11]. Available sources do not mention a consolidated NOW per‑serving calculation in the provided reporting.
5. NOW vs Rosabella: dosage parity and how to compare cost per serving
Rosabella’s stated serving (800 mg/day) matches some NOW SKUs that are sold as 800 mg per capsule or per serving format (NOW 800 mg, 90 capsules listing), so a straight apples‑to‑apples comparison is possible only when you pick the same daily total (e.g., 800 mg/day) [1] [4]. To calculate per‑serving cost yourself from source pages here: divide the bottle price by bottle servings (bottle capsule count ÷ capsules per serving) — sources here provide the capsule counts and strengths but not uniform retail prices for NOW across sellers [3] [4].
6. Safety, sourcing and a recent industry caution that affects all brands
Moringa has documented nutrient density and is widely used as a supplement (scholarly review cited here), but moringa powder products were the focus of an FDA/CDC outbreak investigation in 2025 linked to Salmonella in a single imported lot; regulators and retailers recalled specific lots of powdered moringa and related mixes, which is a reminder to check lot or manufacturer tracebacks rather than assuming all powders are equal [12] [13] [14]. The outbreak affects powdered supply chains more than capsule formulations depending on sourcing; available sources do not say Rosabella or NOW were directly implicated, only that FDA traced a specific lot from an importer [13] [14].
7. What the evidence here does — and does not — answer
The provided sources clearly state Rosabella’s dosage (800 mg per serving, two capsules, take once daily) and list a Rosabella price point used on their site and by reviewers [1] [5] [2]. The sources also show NOW sells 400 mg and 800 mg capsule products in 90‑count bottles at multiple retailers [3] [4]. The sources do not provide a single, definitive per‑serving price for NOW across vendors nor a retailer‑agnostic per‑serving table for all brands; they also do not say whether Rosabella uses the same raw suppliers as NOW or provide third‑party lab reports for Rosabella in the material provided (available sources do not mention third‑party test reports for Rosabella or an exact consolidated NOW price-per-serving) [6] [9].
If you want a precise current per‑serving comparison, tell me which NOW SKU (400 mg or 800 mg) and which retailer price you prefer and I will compute per‑serving and per‑month costs from the cited listings.