Have any consumer protection agencies investigated neurocept for false advertising?
Executive summary
Available reporting and consumer complaints show multiple allegations that Neurocept engaged in deceptive marketing — including AI-generated celebrity endorsements, misleading product descriptions and refund problems — but the provided sources do not report any formal consumer-protection agency investigation or enforcement action against Neurocept (not found in current reporting) [1] [2] [3] [4] [5].
1. Consumer complaints paint a consistent picture of alleged false advertising
Independent complaint platforms and review sites collect recurring accusations: customers say Neurocept ran ads promising a honey-based “memory” remedy, used purported celebrity endorsements (Sanjay Gupta, Anderson Cooper, Bruce Willis) and then shipped different ingredients; reviewers call out AI-generated endorsements and deceptive “money-back” claims [1] [2] [3] [4].
2. Review-aggregators and security scanners flag the site as suspicious
Trust and security services describe Neurocept’s web presence as low-trust and consistent with scam-like e-commerce operations: Neurocept.us received a trust score of 1/100 from GridinSoft and was described as showing characteristics of fraudulent sites (short domain age, hidden ownership, suspicious content), a red flag for regulators and consumers alike [5].
3. Independent reviewers and blogs characterize the product as predatory marketing
Multiple consumer-facing writeups explicitly label Neurocept a predatory supplement scheme that exploits dementia fears, uses AI deepfake-style endorsements and sells a “memory” narrative that reviewers say lacks evidence — authors recommend avoiding the product and warn that the advertised “honey recipe” and cure claims are false [2] [3].
4. Consumer-level dispute records show refund and service issues
BBB ScamTracker and Trustpilot entries recount customers seeking refunds shortly after purchase and encountering runarounds, hold-ups and difficulties getting money back — complaints that inform regulators’ typical inquiries but by themselves do not prove a formal agency probe [4] [1].
5. No cited source documents agency investigations, enforcement or formal findings
Among the supplied sources there is no mention of active investigations, recalls, cease-and-desist letters, FTC actions, state AG complaints, or other official consumer-protection enforcement against Neurocept. Available sources do not mention any government or agency report or legal filing concerning Neurocept (not found in current reporting) [1] [2] [5] [3] [4].
6. What the pattern of reporting suggests about likely next steps
The combination of multiple consumer complaints, independent reviews calling out AI-generated endorsements, and security-site low-trust assessments creates the sort of dossier that typically prompts agency scrutiny; however, the absence of documented enforcement in these sources means either no formal complaint has yet reached a regulator, an inquiry is private or ongoing, or reporting has not captured it (not found in current reporting) [5] [4].
7. How to verify whether a formal investigation exists (practical next steps)
Given the reporting gaps, the definitive path is to search primary enforcement channels (FTC press releases, state attorney general consumer pages, FDA warning letters for health claims, or court dockets). The supplied materials do not include those sources, so checking those official sites or filing a consumer complaint would provide clarity beyond the available reporting (not found in current reporting) [1] [4].
Limitations and competing viewpoints: the material here is dominated by consumer complaints and skeptical reviews; there is at least one site republishing positive user testimonials claiming improved focus and memory, which suggests not all coverage is uniformly negative — that site frames Neurocept as a nootropic with satisfied users [6]. My summary limits itself to the provided sources and therefore cannot confirm enforcement actions that are unreported here; if you want, I can search official enforcement databases and agency press releases for any agency investigations or legal actions.