Have any new formulations or reformulations of Gravite been released or announced?
Executive summary
Particle’s Gravité cologne and related products (deodorant, bundle) have been actively marketed and sold in 2025, with Product pages and reviews documenting the original formulation and new SKUs like a Gravité deodorant introduced in Nov 2025 (Particle’s site/product pages) [1] [2]. Available sources do not mention any manufacturer announcement of a reformulated fragrance formula or a new fragrance chemistry variant beyond marketing of collateral products and bundles (not found in current reporting) [1] [2] [3].
1. Market activity: Particle is expanding the Gravité line, not publicly reformulating it
Particle’s official storefront and product pages show Gravité positioned as a newly launched cologne with a related deodorant and bundled offerings through 2025, including a “Particle Gravité” cologne product page (July 2025) and a Gravité deodorant listed in November 2025, plus holiday bundles promoted on Particle’s main site [1] [2] [4]. These pages present new SKUs and promotional bundles but frame them as extensions of the same Gravité fragrance rather than as an explicitly reformulated scent [1] [2].
2. What the brand materials say about the scent and longevity
Product copy and reviews describe Gravité as a woody-citrus fragrance with top notes like bergamot and grapefruit and base accords of musk, amber and cashmere wood, claiming long-lasting performance (over 12 hours on product pages) [1] [5] [6]. Multiple lifestyle sites and reviews echo that profile and Particle’s positioning of Gravité as an everyday, long-lasting cologne [6] [5].
3. Independent commentary: reviews confirm the fragrance but don’t document formula changes
Third‑party reviews (blogs, fragrance community sites) discuss Gravité’s character, comparisons to other scents (some call it similar to Dior Sauvage), and user impressions of longevity — but none of these sources report a change to the fragrance formulation or an official reformulation announcement from Particle [7] [8] [6]. Reviews and retailer listings focus on performance and price rather than ingredient or formula updates [8] [5].
4. Evidence of “new formulations” — what’s present and what’s absent
There is clear evidence of new product SKUs (a deodorant version, bundles, retailer listings) introduced in 2025, which are commercial extensions of the Gravité brand [2] [3] [4]. What is not found in the available reporting is any formal statement, regulatory filing, or press release saying the fragrance composition itself was reformulated or that Particle released a “new formula” variant (not found in current reporting) [1] [2] [4].
5. Why reformulation announcements matter — consumer and industry context
Fragrance reformulations normally produce explicit public signals: updated product pages noting “new formula,” reformulation press releases, or even fragrance-community threads documenting scent differences between batches or years. None of the sources show these signals for Gravité; instead sources show standard product launches and marketing copy emphasizing the same scent profile [1] [6]. That absence suggests Particle’s visible activity is line-extension and merchandising rather than a chemistry change [2] [4].
6. Possible hidden changes and limits of available reporting
Minor cosmetic or supplier-side tweaks can occur without public announcements; vendors and reviewers sometimes detect batch differences only later. Available sources do not discuss batch-to-batch variance, ingredient swaps, or regulatory notices that would confirm such behind-the-scenes changes (not found in current reporting) [1] [8]. Therefore it is possible, but unreported, that subtle manufacturing adjustments occurred.
7. Bottom line and recommended next steps for verification
Based on company product pages and independent reviews, Gravité’s brand expanded in 2025 with a deodorant SKU and retail bundles, but no source documents a formal reformulation of the cologne’s formula [2] [1] [4]. If you need confirmation beyond marketing materials, request Particle’s official statement or ingredient specification sheet, or monitor fragrance‑community threads and retailer batch codes for customer reports — sources here do not provide those specifics (not found in current reporting) [1] [8].