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Fact check: Pink salt and oprah

Checked on July 27, 2025

1. Summary of the results

The "pink salt trick" is a viral TikTok trend that involves drinking water mixed with pink Himalayan salt, claiming to provide weight loss benefits [1] [2]. However, experts unanimously agree there is no scientific evidence to support these claims [1] [3].

The connection to Oprah Winfrey involves AI-generated deepfake videos that falsely show her endorsing this trend [1]. Importantly, Oprah has denied any involvement with promoting the pink salt trick [1].

Health experts warn of several potential risks including:

  • Bloating and dehydration [1]
  • Excessive sodium intake [2]
  • Electrolyte imbalance [1]
  • Iodine deficiency [1] [2]

2. Missing context/alternative viewpoints

The original query lacks crucial context about the fraudulent nature of the celebrity endorsements. The AI-generated videos featuring Oprah represent a significant case of deepfake technology being used to spread health misinformation [1] [2].

Women over 30 are specifically targeted by these viral fads and are considered more vulnerable to such trends [4] [1]. This demographic targeting suggests a calculated approach to exploit specific audiences.

The analyses reveal that supplement companies benefit from debunking the pink salt trick by positioning their products as "science-backed alternatives." Companies like Slumber Slim [2] and ProZenith [1] use the pink salt trend's lack of evidence to promote their own weight loss supplements, creating a financial incentive to criticize the trend while promoting their products.

3. Potential misinformation/bias in the original statement

The original query "pink salt and oprah" is inherently misleading as it suggests a legitimate connection between Oprah Winfrey and the pink salt trend. This connection is entirely fabricated through AI-generated content [1].

The widespread circulation of these deepfake videos represents a serious case of celebrity impersonation for commercial gain [1] [2]. The misinformation is particularly harmful because it exploits Oprah's trusted public image to lend credibility to an unproven health trend.

The sources emphasize the importance of relying on research-backed information and warn against the potential harm of misinformation in health and wellness spaces [4]. The pink salt trick exemplifies how social media trends can spread dangerous health advice without scientific foundation, particularly when enhanced by fraudulent celebrity endorsements.

Want to dive deeper?
What are the health benefits of pink salt according to Oprah?
Does pink salt really have detoxifying properties as claimed by Oprah?
What pink salt products has Oprah endorsed on her show?
How does pink salt compare to regular salt in terms of nutritional value?
Are there any scientific studies supporting Oprah's claims about pink salt?