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Fact check: Oprah's pink salt

Checked on July 28, 2025

1. Summary of the results

The analyses reveal that "Oprah's pink salt" refers to a fraudulent weight-loss scam that has been circulating online, particularly on social media platforms like TikTok [1]. The scam promotes a fake weight-loss recipe using Himalayan pink salt and features AI-generated videos with fake celebrity endorsements, specifically targeting Oprah Winfrey [2] [1].

Oprah Winfrey has never actually endorsed any pink salt trick or recipe [1]. The association between Oprah and pink salt appears to stem from her general discussions about hydration, electrolyte balance, and mindful morning routines, which have been exploited to fuel the connection with her name [3]. However, Oprah has actively condemned such deepfake scams [1].

Multiple sources confirm that these endorsements are entirely fabricated using artificial intelligence technology [1] [2] [4], making this a clear case of celebrity impersonation for fraudulent purposes.

2. Missing context/alternative viewpoints

The original query lacks crucial context about the fraudulent nature of this trend. What's missing is the understanding that this represents a broader pattern of online scams targeting consumers seeking weight-loss solutions [2].

From a health perspective, experts warn that the pink salt trick has no scientific basis and can have unintended consequences, including worsening bloating, depleting iodine levels, and giving false hope to those seeking legitimate weight-loss solutions [1].

Alternative viewpoints include:

  • Scammers benefit financially from promoting fake celebrity endorsements to sell weight-loss products or drive traffic to fraudulent websites [2]
  • Supplement companies like ProZenith are positioned as beneficiaries by being promoted as "scientifically-backed alternatives" in articles debunking the pink salt trend [1] [4]
  • Social media platforms may benefit from increased engagement around viral health trends, regardless of their legitimacy

3. Potential misinformation/bias in the original statement

The original statement "Oprah's pink salt" is inherently misleading because it implies a legitimate connection between Oprah Winfrey and a pink salt product or recipe. This phrasing perpetuates the very misinformation that the fraudulent campaign seeks to establish.

The statement fails to acknowledge that:

  • This is a known scam using deepfake technology [1] [2]
  • Oprah has no actual association with any pink salt weight-loss method [1]
  • The trend lacks scientific backing and may be harmful [1]

By using possessive language ("Oprah's"), the statement inadvertently legitimizes a fraudulent association that has been explicitly debunked by multiple sources and condemned by Oprah herself.

Want to dive deeper?
What are the health benefits of pink salt according to Oprah?
How does pink salt compare to regular salt in terms of nutrition?
What are the environmental concerns surrounding pink salt mining?
Can pink salt be used as a substitute for regular salt in cooking?
What other wellness products has Oprah endorsed besides pink salt?