Has Dr. Sanjay Gupta publicly denied or commented on Nerve Flow or similar supplement ads?

Checked on February 3, 2026
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Executive summary

Dr. Sanjay Gupta has publicly denied and criticized the use of his likeness in fake health-product ads and AI deepfake videos, telling CNN and discussing the phenomenon on his CNN podcast where he explicitly said “That’s not me” and warned consumers they can be duped by convincing ads [1] [2]. Independent reporting and critiques of viral supplements such as Nerve Flow likewise note that Gupta has not endorsed those products and that the ads often rely on fabricated testimonials and deceptive pricing tactics [3] [4].

1. Public denial on mainstream media: “That’s not me”

Gupta has directly addressed the misuse of his image in fabricated product endorsements, appearing in CNN reporting to denounce scammers who use his likeness in AI-generated videos and doctored images to hawk bogus health cures and products, a stance summarized in CNN’s piece that quotes him pushing back on those false endorsements [1]. On his CNN podcast Chasing Life he reiterated that the ads are designed to look convincing and explicitly told listeners that the promotions using his persona are not real endorsements, a frank public repudiation that appears repeatedly across his media appearances [2].

2. Context: the anatomy of the Nerve Flow–style ads

Reporting on Nerve Flow–type advertising describes a consistent pattern—overnight miracle claims, simple “home” ingredients, pressure-driven time-limited discounts, and fake testimonials—tactics that make deepfake or doctored celebrity endorsements especially persuasive to people seeking hope for memory loss or cognitive decline [3]. Analysts and consumer-watch pieces have flagged the same playbook in other supplements (e.g., Neurocept), noting that reputable clinicians like Gupta are frequently misrepresented in the creative assets used by these marketers [4] [3].

3. Gupta’s messaging to people who may be duped

On his podcast Gupta expressed sympathy for people legitimately suffering and looking for answers, warning that the ads are made to look convincing and that being fooled does not reflect poorly on the victim, advice intended to reduce stigma and help listeners approach such claims skeptically [2]. That public outreach doubles as consumer protection: he frames these ads as preying on vulnerable people seeking remedies for conditions such as dementia, where the science does not support “overnight cures” [2] [3].

4. Corroborating reporting: third-party fact checks and reviews

Multiple outlets and reviewers who examined the ads and the supplements have stated that Dr. Gupta has not endorsed these products and that the marketing claims are false or unsupported, with consumer complaints about refund difficulties and deceptive pricing further undermining the ads’ credibility [3] [4]. While some lifestyle reporting discusses supplements more neutrally, the pieces directly about fake ads consistently conclude that Gupta’s image was appropriated without endorsement [3] [4].

5. Limits of available reporting and alternate explanations

The sourced reporting documents Gupta’s public denials about AI-generated ads and doctored endorsements, but those sources do not provide legal filings, takedown notices, or a complete catalog of every instance in which his likeness has been misused, so it cannot be confirmed from these documents alone whether every single Nerve Flow–style ad uses the same deepfake techniques or whether some merely quote him out of context [1] [2] [3]. Industry motives—cheaply manufactured credibility, urgency-driven sales psychology, and the commercial incentives of affiliate marketing—are implicit drivers identified by consumer reports, but fuller source material would be needed to map specific firms or networks responsible for each ad [3] [4].

Want to dive deeper?
How have deepfake technologies been used in health-related scams and what legal actions have been taken?
What consumer protection steps exist for victims of deceptive supplement ads like Nerve Flow?
Which regulatory or fact‑checking organizations have investigated viral memory cure advertisements and what were their findings?