Does Sanjay Gupta publicly support the Memory LIFT device or therapy?
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Executive summary
Available reporting shows no verified, contemporary endorsement from Dr. Sanjay Gupta for any product called “Memory LIFT” or similar supplements; instead, multiple outlets document that scammers have used Gupta’s likeness in fake ads and AI deepfakes to promote memory cures and products (see CNN and malwaretips reporting) [1] [2]. Gupta’s public work on brain health focuses on lifestyle, books and interviews — not on promoting Memory LIFT — and some websites claiming he created supplements appear to be unverified or not corroborated by mainstream reporting [3] [4] [5].
1. What the record shows: Gupta speaks about brain health, not Memory LIFT
Sanjay Gupta’s public profile as a neurosurgeon and CNN medical correspondent centers on evidence-based advice, books such as Keep Sharp, lifestyle changes and interviews on memory and aging; these mainstream appearances and reporting make no mention of his endorsing a product named “Memory LIFT” [3] [4] [6]. Coverage of his brain-health advice stresses exercise, cognitive reserve and diet rather than plug-and-play supplements or a branded Memory LIFT device or therapy [3] [4].
2. Where the Memory LIFT connection appears: scam sites and fake endorsements
Independent reporting and cybersecurity blogs document a recurring scam pattern: advertisers manufacture fake testimonials and AI-generated videos that place reputable figures, including Dr. Gupta, into bogus ads selling “memory cures” and supplements. Malwaretips explicitly warns that scammers use AI to create realistic-looking endorsements with Gupta’s likeness for Memory Lift-type products [2]. A CNN piece quotes Gupta denouncing the use of his image in AI-generated fake product ads and doctored images that promote bogus health products, which aligns with the malwaretips warning [1].
3. Contradictory or unverified web pages: red flags, not proof
Several promotional pages and “health” websites claim Gupta created or endorses memory supplements (for example, a site presented as Dr. Sanjay Gupta Brain Health that markets a product called NeuroZoom or similar). Those pages are not corroborated by mainstream outlets and run counter to warnings about fraudulent endorsements; available mainstream sources do not validate these commercial claims [5]. That absence of corroboration — combined with documented scams using his likeness — is a classic red flag rather than evidence of a legitimate endorsement [2] [1].
4. Gupta’s own response and broader context
Gupta has publicly denounced the misuse of his likeness in AI-generated health ads, telling CNN that scammers are creating doctored videos and images to sell bogus cures — a direct rebuttal to appearing as an endorser of such products [1]. His legitimate public work — podcasts, books, interviews and hospital-affiliated outreach — emphasizes proven prevention strategies and research, not single-product promotions [6] [3] [4].
5. How to evaluate claims that a celebrity doctor “endorsed” a product
Given the prevalence of deepfakes and scam landing pages, independent verification is essential: check reputable outlets (mainstream news, hospital or university pages, or the physician’s verified social media) for direct statements or contractual disclosure. In this case, major reporting outlets covering Gupta’s brain-health work do not report a Memory LIFT endorsement, while cybersecurity reporting documents fraudulent uses of his image to push such products [3] [4] [1] [2].
6. Bottom line and practical advice
There is no reliable evidence in the provided reporting that Dr. Sanjay Gupta publicly supports or endorses a Memory LIFT device or therapy; instead, available sources show scammers have falsely used his likeness to sell memory products and Gupta has denounced those fake ads [2] [1]. If you encounter a Memory LIFT ad that appears to feature Gupta, treat it as suspect: verify via CNN, Gupta’s verified channels, or institutional pages before accepting the endorsement as genuine [1] [3]. Limitations: the provided sources do not catalog every web page or private endorsement, so “not found” in these sources is not proof of absolute absence beyond the documents supplied here (not found in current reporting).