Are there any pending lawsuits against Neurocept for using Ben Carson's name or likeness?

Checked on November 26, 2025
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Executive summary

There is reporting that marketers have used fake or AI-generated videos and ads showing Ben Carson endorsing supplements such as “Neurocept,” and fact-checkers and reviewers say those endorsements are fabricated [1] [2]. Available sources in the set do not report any specific, pending lawsuits against Neurocept for using Ben Carson’s name or likeness; they document consumer complaints, fact checks and past patterns of deceptive supplement marketing tied to other companies [3] [2] [1], but no lawsuit filings against Neurocept are mentioned in these items.

1. What the available reporting documents: fake ads and AI videos, not a lawsuit

Multiple pieces of reporting in the provided collection show that ads and social posts have used fabricated headlines and AI-generated videos purporting to show Ben Carson endorsing natural cures or supplements; AFP’s fact-check explicitly states there is “no evidence” Carson made those findings and that headlines and endorsements are fabricated [1]. Consumer reviews on Trustpilot describe Neurocept’s marketing using nationally recognized personalities including Carson, and allege AI-made endorsements were used to imply his involvement [2]. A legal-help forum post recounts a purchase of “Neurocept” after seeing Facebook ads with Dr. Sanjay Gupta and later Ben Carson in videos, and asks whether a class action or lawyer demand letter is appropriate — that is consumer-level complaint, not reporting of a pending suit [3].

2. No direct source here shows a pending lawsuit against Neurocept over Carson’s likeness

Among the supplied documents, none cite a court filing, complaint, or official legal action specifically naming Neurocept as defendant for misusing Ben Carson’s name or image. The Avvo legal-answers item is a consumer asking for advice after a purchase [3]. Trustpilot captures user complaints about deceptive marketing [2]. AFP’s fact check documents the false ads but does not report litigation [1]. Therefore, based on these sources, a named pending lawsuit against Neurocept for Ben Carson’s likeness is not documented [3] [2] [1].

3. Context: a pattern of deceptive supplement marketing and celebrity misuse

The materials show a pattern worth noting: deceptive supplement firms have previously used celebrity names or misleading claims, and public figures like Carson have been referenced or intimated in ads before. Historical coverage referenced in the provided sources shows Carson’s name has surfaced in questionable supplement marketing in the past, and controversy around endorsement claims has arisen before [4] [5]. That background makes consumer claims here plausible as a phenomenon, even if no court case is cited in the provided reporting [4] [5].

4. What legal paths consumers and public figures typically use — not present in these sources

The user who posted on Avvo asked about class actions, letters from lawyers, and Facebook’s obligations [3]. The sources do not detail any actual legal filings against Neurocept, nor do they include an official statement from Ben Carson or his representatives announcing litigation in response to the alleged misuse [3] [1]. Because the present documents are consumer complaints, fact checks and reviews, they do not substitute for court records or press releases that would confirm pending lawsuits.

5. Competing perspectives and limitations in the reporting

AFP and consumer reviewers treat the Carson endorsements as fabricated or deceptive [1] [2]. The Avvo poster frames this as a potential fraud victimization and asks about legal recourse [3]. No source here provides a Neurocept corporate response defending its ads, nor any legal filing showing a plaintiff’s claims and defendants; therefore alternative viewpoints — such as the company’s denial, a licensing claim, or an ongoing settlement — are not found in current reporting (available sources do not mention a corporate response or lawsuit).

6. What to look for next (how to verify whether litigation exists)

To confirm whether any lawsuit is pending you should check court dockets (federal and relevant state courts), press releases from Ben Carson’s representatives or his American Cornerstone Institute, and authoritative reporting from major outlets or legal databases; none of the supplied sources include such documentation (available sources do not mention court dockets or official litigation announcements) [1] [3] [2].

Summary takeaway: The supplied reporting documents deceptive ads and consumer complaints about Neurocept using Ben Carson’s likeness or AI-generated endorsements [1] [2] [3], but these sources do not report any pending lawsuits against Neurocept over that misuse.

Want to dive deeper?
Has Ben Carson publicly commented on Neurocept's use of his name or likeness?
What legal protections exist for a public figure's name and likeness in endorsement disputes?
Have any lawsuits been filed against Neurocept in 2024–2025 over marketing or endorsements?
Which courts or jurisdictions would handle a right-of-publicity claim against Neurocept?
What precedent cases govern use of a politician's name in medical device or pharmaceutical advertising?