How did social media misinformation about the Butler, PA shooting spread and which accounts amplified the ‘no-scar’ photo?
Executive summary
Social media misinformation about the July 13 Butler, Pennsylvania, rally formed almost immediately after the shooting, driven by altered photos and conspiracy narratives that rapidly circulated on platforms with lax moderation, but public fact-checkers traced the most prominent false claims to anonymous message boards and posts on X and similar networks rather than to a single verified source [1] [2] [3]. Available reporting documents the circulation of an altered Secret Service image and wide conspiracy chatter, yet does not provide a definitive, sourced list of the individual accounts that first posted or exclusively amplified the so‑called “no‑scar” photo, creating an evidentiary gap in attribution [1] [2].
1. How the misinformation wave began and what it claimed
Within hours of the assassination attempt, altered images and staged‑shooting conspiracy claims began appearing online, including manipulated photos purporting to show Secret Service agents in ways that supported false narratives; fact‑checking organizations flagged those specific image alterations and conspiracy claims as false [1] [2]. PolitiFact documented the rapid spread of theories that the event was staged and rated such claims “Pants on Fire,” and FactCheck.org explicitly reported that altered photos of Secret Service agents were being used to push misleading stories [2] [1].
2. Where it spread fastest — platforms and forums
Analysts and reporters traced much of the early noise to anonymous online communities such as 4chan, which propagated claims about Secret Service behavior and agent identities, and to unmoderated corners of X, Threads and other social networks where sensational content spreads quickly and moderation is uneven [1] [3]. Euronews noted that Elon Musk’s X had removed prior limits on misinformation and that experts viewed the platform as having failed to contain the disinformation surge following the attack, while fact‑checking organizations worked with Meta to debunk false posts [3] [1].
3. Who amplified the “no‑scar” photo — what the record shows and what it does not
Reporting confirms that altered images were in circulation and that anonymous message boards and social platforms amplified altered Secret Service photos, but none of the provided sources supply a verified, named roster of accounts responsible for first posting or most‑amplifying the specific “no‑scar” image; FactCheck.org and PolitiFact describe altered images and diffusion patterns without linking to a definitive list of amplifying accounts [1] [2]. In short, the provenance of the “no‑scar” photo’s amplification is documented at the level of platform and forum behavior rather than at the level of individual, attributable accounts in the cited reporting [1] [2].
4. Why the misinformation spread so effectively
Experts and reporters pointed to several drivers: the availability of sensational content that confirms partisan priors, platform design that rewards engagement, reduced moderation policies on some networks, and the rapid re‑posting cycle from anonymous forums into mainstream social sites — all of which created fertile ground for image manipulation and conspiracy narratives to reach large audiences quickly [3] [1]. Fact‑checkers and Meta’s collaboration to debunk some posts underscores both the scale of the problem and the reactive posture of verification organizations amid real‑time viral misinformation [1].
5. Consequences, accountability and the reporting gap
The misinformation episode contributed to public confusion and political polarization in the shooting’s aftermath and prompted sustained fact‑checking and investigatory reporting by outlets and the FBI’s public updates on the incident, but the public record assembled by the cited sources leaves unresolved who — at the account level — was chiefly responsible for amplifying the “no‑scar” photo, a gap that matters for accountability and potential platform takedowns [4] [1] [2]. Reporting also stressed competing agendas: partisan actors benefit from sowing doubt about events while anonymous forums may amplify content for attention or provocation, a reality that undercuts simple explanations unless matched by platform audit trails that the cited sources do not provide [3] [1].