Major talent changes at Daily Wire history
Executive summary
The Daily Wire’s talent roster has shifted markedly since 2023, with several high-profile departures and internal promotions reflecting ideological rifts, business pivots and reputational challenges; notable exits include Candace Owens and Brett Cooper, while producers like Reagan Rohrbach have been elevated into on‑air roles [1]. Reporting by outlets ranging from Axios to The Bulwark and university outlets characterizes the period as one of “bleeding talent” even as the company pursues growth and new content strategies [2] [3] [4].
1. High‑profile exits: Owens and Cooper mark an outward flow of star talent
Candace Owens’s exit in March 2024 is publicly tied to infighting over the 2023 Gaza war and disagreements with co‑founder Ben Shapiro’s stance, a split that the company and observers have presented as ideological as well as personal, and Owens subsequently launched an independent YouTube channel [1]. Brett Cooper — who fronted the YouTube show The Comments Section — departed in December 2024, a move that left a content vacuum on one of Daily Wire’s expanding owned channels [1].
2. Internal promotions and patchwork replacements: Reagan Rohrbach’s rise
Daily Wire moved to fill on‑camera gaps by elevating behind‑the‑scenes staff: Reagan Rohrbach, who had been filling in for Cooper, officially took over as host of The Comments Section after Cooper’s departure, underscoring a pattern of promoting from within to stabilize programming [1]. IMDb and company filings show the outlet leans on a rotating cast of hosts and panelists across podcasts and video series, indicating talent flexibility but also frequent turnover [5] [6].
3. Leadership churn and the signal it sends: Jeremy Boreing’s reported step back
Beyond on‑air names, leadership changes have also signaled instability: reporting indicates Jeremy Boreing — co‑CEO and a founding figure — was reported to be stepping down as co‑CEO in March 2025, a development readers and rivals framed as consequential for talent strategy and company direction [1]. The Bulwark’s reporting described the company as “bleeding talent” even as certain projects performed well commercially, suggesting a disconnect between business metrics and personnel morale [3].
4. Reputation, recruitment misfires and the broader talent ecosystem
Analysis in student and independent outlets points to reputational hits and failed recruitment efforts — for example, attempts to bring in figures like Steven Crowder that were later described as “tarnished” — which have compounded turnover and complicated hiring of outside stars [4]. At the same time, Axios reported that Daily Wire is pivoting away from third‑party platforms toward owned channels and seeking outside investment, a strategic shift that may be both cause and effect of the changing talent mix [2].
5. Internal culture signals and the employee perspective
Glassdoor and job listings offer a view of internal culture pressures that often accompany talent churn: anonymous reviews pointed to organizational friction, long approval processes and leadership criticism, while job ads indicate ongoing hiring for talent support roles such as “Talent Assistant,” signaling the company’s continued investment in on‑air personalities even amid turnover [7] [8]. These internal signals complicate the narrative that departures are solely ideological — operational and managerial factors appear in the record as well [7].
6. Two narratives: strategic pivot versus hemorrhaging stars
Public accounts split between portraying Daily Wire as a growing media company doubling down on owned content and investment opportunities, and as an outlet suffering reputational and personnel losses: Axios frames a growth and pivot story with possible external partnerships and fundraising, while The Bulwark and other critics emphasize the loss of marquee talent despite box‑office or streaming hits [2] [3]. Both narratives draw on the same events—exits, promotions and leadership moves—but interpret them through different agendas: business expansion and consolidation versus decline and instability [2] [3].
Conclusion: an unsettled talent history with mixed signals
The documented history since 2023 shows a mix of departures of prominent hosts, internal promotions to cover gaps, leadership shifts and reputational challenges, all unfolding as the company pursues a strategy focused on owned channels and growth capital; primary sources and reporting confirm the specific exits and promotions but leave open whether these changes reflect long‑term decline or a turbulent phase of strategic realignment [1] [2] [3] [4].