Is dr sonjay gupta connected to neurocept

Checked on December 15, 2025
Disclaimer: Factually can make mistakes. Please verify important information or breaking news. Learn more.

This fact-check may be outdated. Consider refreshing it to get the most current information.

Executive summary

Available reporting shows no verified connection between Dr. Sanjay Gupta and the product Neurocept; multiple consumer complaints and investigative posts say Neurocept’s ads use deepfaked or fake video endorsements that misuse Gupta’s image [1] [2]. Dr. Gupta is a CNN chief medical correspondent and neurosurgeon who speaks publicly on brain health and AI in medicine — but the sources provided do not show he has endorsed or is affiliated with Neurocept [3] [1].

1. The allegation: polished ads, stolen trust

Consumers report seeing slick video ads for a supplement called Neurocept that present a “simple honey recipe” purported to treat or reverse Alzheimer’s. Reporting and consumer posts say these videos feature convincing footage of well‑known figures — including Dr. Sanjay Gupta — presented as personal endorsements, and investigators conclude the endorsements are fabricated [1] [2]. The Ibisik analysis calls the campaign a “scam” propped up by deepfake ads and explicitly states there is “no endorsement from Dr. Sanjay Gupta” [1].

2. Direct consumer experience: lost money, recycled creatives

At least one consumer legal‑help post recounts ordering Neurocept after seeing a Facebook ad that showed Dr. Gupta claiming he invented the remedy for his father’s Alzheimer’s; the same ad creative later recycled other public figures’ likenesses, suggesting a template‑driven deceptive campaign rather than a legitimate medical endorsement [2]. That post documents the classic bait‑and‑switch pattern: emotional narrative, celebrity trust cue, then a product sale.

3. Dr. Gupta’s public profile — what he actually does

Sanjay Gupta is widely reported as CNN’s chief medical correspondent, a practicing neurosurgeon by training, and a public speaker on brain health and the future role of AI in medicine [3]. His public appearances and interviews focus on prevention, research, and policy; the available sources describe his work but do not link him to commercial supplement endorsements [3].

4. Disinformation methods named by researchers and journalists

The Ibisik piece outlines how these scams operate: polished videos, emotional narratives about devastating illnesses, and hijacked credibility by superimposing trusted figures’ images into scripted testimonials [1]. That pattern corresponds with the consumer report showing the same ad format reused with different public figures, reinforcing the interpretation that the Neurocept campaign uses fabricated endorsements rather than genuine partnerships [2].

5. What sources explicitly state and what they do not

Sources provided explicitly state there is no endorsement or affiliation between Dr. Sanjay Gupta and Neurocept and that the Neurocept marketing appears to use fake/deepfake ads [1] [2]. The sources do not contain a direct statement from Dr. Gupta or his representatives denying association nor do they show legal filings or takedown notices from Gupta about Neurocept; those actions are "not found in current reporting" in the supplied material [1] [2] [3].

6. How to interpret competing claims

The marketing claims shown in ads directly suggest Dr. Gupta’s involvement; investigative reporting and consumer accounts conclude those claims are fabricated [1] [2]. The only authoritative record of Dr. Gupta in the supplied set is his public medical journalism and conference appearances; nothing in the provided sources supports any corporate or scientific tie to Neurocept [3] [1].

7. Practical advice and red flags for readers

Red flags present across the reporting: emotional “honey recipe” miracle claims, paid‑only product funnels, recycled celebrity footage, and consumer complaints of deception — all signs to treat Neurocept’s claims skeptically and seek medical advice rather than rely on viral ads [1] [2]. The evidence in these sources supports the conclusion that Dr. Gupta is not an endorser of Neurocept and that the ads misappropriate trusted figures’ likenesses [1] [2].

Limitations: the supplied sources are limited to consumer posts and one investigative article; they do not include formal statements from CNN or legal records from Dr. Gupta’s office, and they do not cover any subsequent takedown or litigation efforts unless reported here [1] [2] [3]. Available sources do not mention official denials or confirmations beyond the investigative claims cited [1] [2].

Want to dive deeper?
Is dr sanjay gupta on the board or advisory of neurocept?
Has dr sanjay gupta publicly disclosed any financial ties to neurocept?
What role, if any, does dr sanjay gupta have in neurocept’s leadership or investors?
Are there conflicts of interest between dr sanjay gupta’s media work and neurocept affiliations?
Have reputable sources reported links between dr sanjay gupta and neurocept as of december 2025?