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What is the relationship between factually.co and other fact-checking organizations?

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Checked on November 8, 2025
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"factually.co fact-checking organization affiliations"
"Factually.co credibility partner organizations"
"Factually.co fact-checkers background"
Found 5 sources

Executive Summary

Factual (factually.co) positions itself as an independent, pre-publication fact-checking service that matches vetted fact-checkers to nonfiction producers; the available materials emphasize its operational model and standards but do not document formal partnerships or memberships with established external fact-checking networks. The public descriptions repeatedly contrast Factual’s focus on pre-publication work for books, documentaries and podcasts with the post-publication work typical of organizations like PolitiFact, while leaving the nature of any institutional relationships or affiliations with other fact-checking organizations unspecified [1] [2].

1. What the company claims and what’s missing — clear mission, unclear alliances

Factual’s own materials present a clear, repeatable claim: the company provides high-quality, vetted fact-checkers to nonfiction producers to prevent the spread of false information before publication, and it vets applicants for subject-matter expertise and pre-publication fact-checking experience [1] [2]. These descriptions are detailed about processes and personnel—naming founder Wudan Yan and highlighting her journalistic and fact-checking background—but they stop short of stating any formal relationships, affiliations, or memberships with established fact-checking networks such as the International Fact-Checking Network or long-standing organizations like FactCheck.org. Multiple source excerpts reiterate Factual’s independence and client-facing services, which implies an agency-style operating model rather than a networked or umbrella relationship, but this implication is not explicitly confirmed in the materials [1] [3].

2. How Factual differentiates itself from public fact-checkers — a different function, not a rival

The available materials repeatedly frame Factual as specialized in pre-publication review, a role that is operationally and philosophically different from public, post-publication fact-checkers that issue public rulings on political claims. The application guidance and service descriptions stress that Factual seeks fact-checkers experienced in pre-publication workflows and that contractors may maintain independent clients, indicating a marketplace or agency model rather than a consolidated non-profit fact-checking organization [2]. This distinction matters because it explains why Factual’s public materials emphasize client matching, confidentiality, and editorial accuracy rather than public accountability tools like claim ratings or public corrections logs that characterize many post-publication fact-checkers.

3. What the evidence shows about collaboration or networks — absence is the signal

Across the collected analyses, no direct evidence appears of formal partnerships, memberships, or collaborative programs between Factual and other named fact-checking organizations; the texts instead highlight internal vetting and client services [1]. Several analyses note a broader ecosystem of fact-checking organizations and technologies, and they suggest that Factual operates within a larger landscape that includes entities like The Factual, Africa Check, and National fact-checkers, but the materials do not document shared projects, co-branding, or institutional ties. The repeated absence of stated alliances in the primary descriptions functions as an important data point: either Factual operates independently by design, or any relationships are informal and not featured in their public-facing copy [4] [1].

4. Multiple viewpoints and possible agendas — marketing, differentiation, and editorial priorities

The content supplied reads like company positioning: it markets Factual’s value to prospective clients and fact-checkers, emphasizing quality, vetting, and pre-publication expertise [1] [2]. That marketing orientation can create an agenda to emphasize independence and specialist services while omitting details about external relationships. External analyses note the broader fact-checking ecosystem and technologies, suggesting that readers might interpret Factual as part of that ecosystem; conversely, the company’s own materials stress autonomy and a client-service model, which could be aimed at assuring authors and producers of confidentiality and editorial control. The interplay between these perspectives suggests both legitimate differentiation and a selective presentation of institutional context [4] [2].

5. Bottom line and implications for users and partners — verify claims directly before relying

The key, evidence-based conclusion is straightforward: Factual publicly presents itself as an independent, pre-publication fact-checking agency and the available texts do not document formal relationships with other fact-checking organizations. For prospective clients, funders, or journalists seeking confirmation of partnerships, the absence of named affiliations in the provided materials means due diligence is required—request written confirmation, partnership agreements, or membership statements if institutional ties matter. The existing documents reliably establish mission and workflow but leave open questions about external collaborations and network participation that only primary verification from Factual or a named partner can resolve [1] [3].

Want to dive deeper?
What is the mission and ownership structure of Factually.co?
Does Factually.co belong to any international fact-checking networks (e.g., IFCN) as of 2025?
Which independent fact-checking organizations have collaborated with or cited Factually.co?
Has Factually.co received funding from governments, foundations, or tech platforms and when?
What criticisms or third-party reviews exist about Factually.co's methodology and transparency?