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Fact check: Is factually.co biased and who is behind it?

Checked on August 10, 2025

1. Summary of the results

Based on the analyses provided, there appears to be confusion between factually.co and The Factual - two different entities. The analyses reveal that The Factual is a mobile app and browser extension founded in 2016 by Arjun Moorthy, with funding from Matrix Partners [1]. This is a for-profit tool that scores news content based on source quality, journalist expertise, language, and historical reputation using machine learning and AI [1].

However, the analyses do not provide any specific information about factually.co as mentioned in the original question. The sources primarily discuss general concepts of fact-checking, source evaluation, and media bias assessment [2] [3] [4], but none directly address the specific website or organization behind factually.co.

2. Missing context/alternative viewpoints

The analyses reveal several critical gaps in addressing the original question:

  • No direct information about factually.co's ownership, funding sources, or organizational structure - the analyses focus on The Factual instead, which may be a completely different entity
  • Missing analysis of factually.co's methodology - while one source discusses comprehensive methodology for assessing media bias [5], this is not specifically applied to factually.co
  • Lack of transparency information - the analyses don't reveal who would benefit financially from factually.co's operations or what commercial interests might influence its fact-checking
  • No comparison with other fact-checking organizations - the analyses mention tools like Media Bias/Fact Check (MBFC) [4] but don't position factually.co within the broader fact-checking ecosystem
  • Missing information about potential conflicts of interest - there's no analysis of whether factually.co has political, corporate, or ideological affiliations that could influence its assessments

3. Potential misinformation/bias in the original statement

The original question itself doesn't contain misinformation, but it highlights a significant issue: the analyses suggest there may be confusion between different fact-checking entities. The question asks about "factually.co" but the only relevant information found relates to "The Factual" [1].

This confusion could lead to:

  • Misattribution of bias or credibility between different organizations
  • Incomplete assessment of the actual factually.co website's reliability
  • False assumptions about ownership and funding based on information about a different organization

The analyses demonstrate that Americans struggle to distinguish factual claims from opinions amid partisan bias [2], which makes it even more crucial to have accurate information about fact-checking organizations themselves. Without proper identification and analysis of factually.co specifically, any assessment of its bias or backing would be incomplete or potentially misleading.

Want to dive deeper?
Who are the primary investors in factually.co?
How does factually.co select the news stories it covers?
What are the criteria for factually.co's fact-checking process?
Has factually.co been involved in any controversies or criticisms?
How does factually.co compare to other fact-checking websites in terms of bias?