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Fact check: Who are the key team members behind factually.co?

Checked on October 11, 2025

Executive Summary

The available materials provide limited, conflicting, or non-specific information about who runs factually.co; the strongest direct claim identifies Ajoy Sojan and Arjun Moorthy as founders with Arjun Moorthy as CEO, but this is drawn from a single profile entry [1]. Multiple other examined documents fail to mention factually.co or conflate it with other similarly named organizations, leaving the roster of current key team members unverified and incomplete by the available evidence [2] [3] [4] [5] [6]. Further primary confirmation is advisable.

1. What the strongest source actually says — a named founding duo emerges

The most specific claim in the dataset identifies Ajoy Sojan and Arjun Moorthy as founders of the entity associated with the name “The Factual,” and describes Arjun Moorthy serving as CEO [1]. That entry comes from a 2025 company profile and provides the only clear attribution linking individual names to an organization whose name resembles factually.co. This is the clearest piece of evidence connecting named executives to a fact-focused enterprise within the supplied analyses, making it the primary lead for further verification despite lacking corroboration from other documents in the set [1].

2. Contradictions and dead-ends — many sources do not corroborate the claim

A majority of the examined items explicitly do not mention factually.co and instead refer to other companies or unrelated profiles, including “FACTCOOL,” “Factual Data,” “Facteus,” and “Facto,” each with their own leadership unrelated to factually.co [2] [3] [4] [5]. These entries demonstrate a pattern of name confusion and dataset noise; the absence of consistent naming across sources undermines confidence in any single attribution unless independently verified. The dataset therefore contains more negatives (no mention) than affirmations.

3. Why single-source attribution is risky — patterns of ambiguity and potential bias

Relying on the single profile that names Sojan and Moorthy risks error from outdated or misattributed data because other documents in the corpus either reference different entities or are user/profile pages that do not map to factually.co [2] [3] [6]. The supplied analyses treat all sources as potentially biased and incomplete, and the presence of similarly named organizations raises the prospect of conflation or scraping errors. Given those risks, the single identifying record should be treated as a lead rather than conclusive proof.

4. Timeline and recency — available dates and their implications

The only dated corroboration in the set that points to named individuals is from a 2025 company profile entry [1]. Other items in the set are dated from 2025 to 2026 but do not reference factually.co, signaling that recent material in the dataset fails to substantiate or update the personnel claim [2] [3] [5] [4] [6]. The lack of multiple, recent, corroborating references suggests the need for contemporaneous primary sources—company site, filings, or authoritative registries—to confirm who currently runs factually.co.

5. Multiple perspectives — what alternative explanations fit the evidence

Several alternative readings fit the available data: factually.co may be a rebrand or subsidiary of a company called “The Factual,” the dataset may have conflated similarly named entities, or the site could be small and undercovered, leading to scant public records [1] [2] [3]. Each scenario is consistent with the observed evidence and underscores the absence of decisive public documentation in the supplied analyses. The name-similarity problem between Factual, Facto, Facteus, and other brands is a plausible driver of confusion.

6. What’s missing and why it matters for verification

Critical missing items include a current masthead or team page from factually.co, corporate registry filings, recent interviews or press releases naming leadership, and independent news coverage. The supplied analyses explicitly note the absence of relevant team information across multiple documents [2] [3] [4] [6]. Without those primary confirmations, claims about personnel remain provisional; this gap matters because leadership attribution affects credibility assessments, conflict-of-interest evaluations, and journalistic or legal follow-ups.

7. Recommended next steps to establish a reliable record

To resolve the uncertainty, obtain direct primary records: check factually.co’s official “About” or team page, corporate filings in relevant jurisdictions, LinkedIn company profiles for matching executive names, and recent media coverage or press releases mentioning Arjun Moorthy or Ajoy Sojan in connection to factually.co or The Factual [1]. Given the dataset’s pattern of non-correspondence with similarly named firms, focus on domain-specific and primary sources rather than aggregated profiles that risk conflation.

8. Bottom line for the original claim — qualified conclusion

The only supported claim in the dataset is that Ajoy Sojan and Arjun Moorthy are associated with an entity named The Factual and that Arjun Moorthy is cited as CEO in a 2025 profile [1]. However, multiple other entries do not corroborate this linkage and instead point to unrelated organizations, making the assertion about factually.co’s team unverified and incomplete on the present evidence [2] [3] [4] [5] [6]. Primary-source confirmation remains necessary.

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