Has Dr. Sanjay Gupta endorsed or criticized Neurocept's treatments on national TV or in print?
Executive summary
Available reporting shows Dr. Sanjay Gupta has publicly denounced the use of his likeness in AI-generated ads that promote bogus health products — including scams that have used his image to market supplements such as Neurocept — and says those videos are fake [1]. Consumer complaints and review posts also allege Neurocept used AI images of Gupta to imply endorsement, but do not document any real, voluntary endorsement from him [2] [3] [4].
1. What Dr. Gupta has said on record: he’s protesting deepfakes
CNN published a piece in which Dr. Sanjay Gupta explicitly speaks out after discovering scammers used his likeness in AI deepfake videos and doctored images to sell bogus health cures and fake products; the article frames Gupta as denouncing those uses of his image [1].
2. The allegations about Neurocept and fake endorsements
Multiple consumer-facing reports and reviews accuse Neurocept marketing of placing AI-generated or doctored images and videos of public figures — including Dr. Gupta — into promotional material for the product. A long-form consumer-safety post concluded there is “no endorsement from Dr. Sanjay Gupta” and called the Neurocept campaign a scam propped up by deepfake ads [2]. Trustpilot user reviews likewise claim the product was marketed using AI images of Gupta and that the company removed his name after purchases [3]. An online legal Q&A recounts a buyer’s experience of a Facebook ad featuring Gupta and later Ben Carson promoting Neurocept [4].
3. Evidence of endorsement vs. evidence of misuse
Available sources present evidence of misuse of Gupta’s likeness rather than any voluntary endorsement. CNN’s report centers on Gupta’s denunciation of scammers’ use of his image [1]. The investigative consumer post asserts there is “no endorsement” from Gupta [2]. User reviews provide anecdotal corroboration that the ads existed and misled buyers, but they do not show Gupta ever agreed to or publicly supported Neurocept [3] [4].
4. How the scam mechanism is described by sources
The investigatory article explains the typical scam playbook: polished, emotional videos that culminate in a sales pitch for supplements like Neurocept and hijack public trust by inserting respected figures’ faces and voices via AI deepfakes [2]. CNN’s coverage aligns with that narrative by documenting Gupta’s reaction after discovering doctored videos and images being used to sell bogus health products [1].
5. Consumer complaints and marketplace signals
Trustpilot reviews include multiple buyers claiming they were shown product pages or ads that implied endorsements by Gupta and other public figures and that the company later changed or removed those references after purchase [3]. A user report on a legal forum recounts ordering Neurocept after seeing a Facebook ad featuring Gupta speaking about an Alzheimer’s “honey recipe,” then seeing the same video later attributed to someone else [4]. These are consistent patterns but remain user accounts rather than formal legal findings in the provided sources [3] [4].
6. What’s not found in these sources
The provided reporting does not include any verified footage, transcripts, or on-the-record statement in which Dr. Gupta endorses Neurocept or any product; it contains only his denial of unauthorized uses of his image [1] and third-party allegations that Neurocept’s ads used deepfakes [2] [3] [4]. Available sources do not mention any instance where Gupta gave permission, appeared voluntarily on behalf of Neurocept, or otherwise supported the product [2] [1].
7. Competing perspectives and remaining questions
Sources converge on one perspective: Gupta condemns deepfakes and did not endorse products shown in doctored ads [1] [2]. Consumer reviews and forum posts provide additional allegations that Neurocept used such doctored material to market its supplement [3] [4]. What remains unanswered in the supplied material is whether any company representative for Neurocept has admitted to using AI images, whether platforms removed specific ads, or whether regulators or law enforcement have taken action — available sources do not mention those outcomes [2] [3] [4].
Bottom line: Current reporting shows Dr. Sanjay Gupta has publicly denounced AI deepfakes that have been used to market bogus health products, and multiple consumer accounts and an investigative post say Neurocept’s advertising misused his likeness — but the supplied sources contain no evidence that Gupta ever endorsed Neurocept [1] [2] [3] [4].