Fact check: Kim Belair, one of the founders of Sweet Baby Inc, in her remarks at GDC, advocated terrifying the marketing team to get your way.

1. Summary of the results

1. Summary of the results:

Kim Belair did make a statement at GDC 2019 about "terrifying" marketing teams, specifically suggesting that creatives should highlight potential risks to marketing departments when advocating for consultancy and research resources. The exact quote was: "go have a coffee with your marketing team and just terrify them with the possibility if they don't give you what you want."

2. Missing context/alternative viewpoints:

• The statement was made during a professional panel about writing consultancy and inclusion strategies in game development
• Belair was specifically discussing how to advocate for diversity and inclusion resources within AAA game studios
• Sweet Baby Inc. has worked on major successful titles like God of War Ragnarök, Alan Wake 2, and Marvel's Spider-Man 2, suggesting their methods are accepted by major studios
• The "terrifying" reference appears to be about highlighting business and PR risks of inadequate representation, not about actual intimidation
• Those opposing diversity consultancy in games would benefit from portraying such advocacy as aggressive or threatening

3. Potential misinformation/bias in the original statement:

The original statement presents Belair's comments without crucial professional context, potentially leading readers to interpret it as advocating workplace harassment rather than business strategy. It omits that:

• This was part of a larger discussion about securing resources for diversity and inclusion work
• The "terrifying" reference was clearly rhetorical, about communicating potential market risks
• The statement was made in a professional conference setting about business strategy
• The quote has been selectively used in 2023-2024 as part of broader criticism against Sweet Baby Inc.'s diversity consultation work