Did Oprah Winfrey ever appear in advertisements for Lipo Max?

Checked on November 30, 2025
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Executive summary

Multiple consumer complaints and fact-checking pieces show Oprah Winfrey did not officially endorse LipoMax; scammers used her likeness in deepfake or misleading ads to sell the product, and the Better Business Bureau flagged more than 170 reports linking fake videos and celebrity impersonations to LipoMax [1]. Reporting and consumer posts say Oprah publicly discussed using prescription GLP‑1 medication on her podcast and has publicly addressed wellness impersonations; articles note deepfake “Oprah” videos praising pink‑salt tricks and supplements like LipoMax circulated online [2] [1].

1. The headline: “Did Oprah endorse LipoMax?”

Available sources show no verified, official advertisement or endorsement by Oprah for LipoMax; instead, consumers and the BBB describe videos that appeared to feature Oprah but were used in scammy ads for the product, and the BBB specifically warns that deepfake celebrity videos were used to market LipoMax [1] [3].

2. Where the confusion comes from: deepfakes and recycled “pink salt” content

News reporting and watchdog posts describe a recurring pattern: a “pink salt trick” narrative and fake video clips — sometimes featuring an Oprah look‑alike or deepfaked Oprah with varying accents — were circulated on social platforms and embedded into LipoMax marketing, producing consumer confusion and purchases based on the apparent celebrity endorsement [2] [1].

3. What the Better Business Bureau documented

The BBB says over 170 reports were filed in a two‑month span about LipoMax, many describing videos that looked like Oprah endorsing the product; consumers told the BBB they saw Facebook videos with Oprah and a doctor talking about the “pink salt trick” and LipoMax, then purchased multi‑bottle supplies and later tried to seek refunds [1] [4].

4. First‑hand consumer accounts and complaints

Multiple consumer submissions to the BBB Scam Tracker recount they purchased LipoMax after viewing videos that featured Oprah — one states they paid $303.95 for a six‑month supply after seeing an Oprah video — and later complained about lack of refunds and suspect advertising practices [4] [1] [3].

5. Journalism and analysis: how outlets framed Oprah’s role

Coverage in lifestyle and creator outlets examined the “Oprah pink salt trick” phenomenon and concluded that Oprah herself has talked publicly about using prescription GLP‑1 medication and has warned followers about impersonations; these pieces connect the real Oprah’s podcast disclosures with the false marketing that co‑opted her image to push supplements like LipoMax [2].

6. Alternative viewpoints and source limitations

Sources document consumer belief that the videos were real and some reviewers describe receiving product and seeing what looked like genuine Oprah footage in ads, but the reporting does not include a direct denial or takedown statement from Oprah’s team about LipoMax specifically in these sources; likewise, no source here provides an authenticated LipoMax ad contract or paid‑endorsement record involving Oprah [5] [6] [1]. Available sources do not mention an official Oprah endorsement contract for LipoMax.

7. The practical takeaway for consumers

The BBB and reporting recommend skepticism of social‑media videos that use celebrity images and to check official channels before believing endorsements; in this case, multiple watchdog and news items link LipoMax marketing to fake or misleading videos that referenced Oprah, not to a verified Oprah advertisement or sponsorship [1] [2].

8. Hidden incentives and why scammers use celebrities

Scammers exploit the trust and reach of high‑profile figures — impersonating Oprah’s voice or likeness increases perceived legitimacy and drives impulse purchases, as illustrated by dozens of complaints and reviews saying people bought LipoMax after seeing an “Oprah” video [4] [1] [5].

Limitations: my analysis relies only on the provided sources. If you want, I can search broader databases for an official statement from Oprah Winfrey’s representatives or legal actions tied to LipoMax impersonation claims.

Want to dive deeper?
Did Oprah Winfrey endorse Lipo Max or other weight-loss products?
Were Oprah's images or quotes used without her permission in Lipo Max ads?
Has Oprah sued companies for false endorsements or misleading ads?
What evidence refutes claims that celebrities like Oprah promoted Lipo Max?
How can consumers verify if a celebrity legitimately endorsed a supplement?