What films or campaigns has The Representation Project produced?
This fact-check may be outdated. Consider refreshing it to get the most current information.
Executive summary
The Representation Project has produced at least four feature documentary films: Miss Representation , The Mask You Live In , The Great American Lie , and Fair Play , and is promoting a follow-up titled Miss Representation: The Revolution (teaser shown in 2024) [1] [2] [3]. The organization also runs recurring social‑media and activism campaigns including #NotBuyingIt/#MediaWeLike, #AskHerMore, #RespectHerGame, #RepresentHer, #NoAskTask/#NoAskTask (Fair Play‑linked), #ChangeIcons, and #BoysWillBeBoys [1] [4] [5] [6] [7].
1. Films: a short filmography that shaped the organization
The Representation Project’s public-facing film slate begins with Miss Representation, Jennifer Siebel Newsom’s 2011 documentary that launched the nonprofit itself, and continues with The Mask You Live In , The Great American Lie , and Fair Play ; the group’s site lists these titles explicitly as its core films [1] [3]. Reporting from a 2024 gala indicates the organization is developing Miss Representation: The Revolution as a follow‑up and showed a teaser at the November event [2]. InfluenceWatch and other profiles also note the premieres of Miss Representation and The Mask You Live In at Sundance [8].
2. Campaigns: turning documentaries into action campaigns
The Rep couples each film with campaigns aimed at media and culture. Its campaigns archive and timeline documents a consistent set of social media initiatives: #NotBuyingIt / #MediaWeLike (launched around the 2012 Super Bowl), #AskHerMore (red‑carpet and press reform), #RespectHerGame (calling out sexist sports coverage), #RepresentHer, #NoAskTask (tied to Fair Play), #ChangeIcons (celebrating overlooked women), and #BoysWillBeBoys (healthy masculinities) among others [4] [5] [6]. The organization claims measurable wins from #NotBuyingIt, saying companies apologized and problematic depictions were removed and that the campaign changed Super Bowl ad culture [6].
3. How the films and campaigns fit the group’s mission
The Representation Project describes its mission as fighting sexism through films, education, research and activism; the films serve as catalysts for that work, and the campaigns are the mechanism for audience action, mobilizing hashtags, screening programs, curricula and youth training [9] [1] [3]. The site highlights that the first film “ignited a national conversation” and that millions have been reached by storytelling and activism, positioning films as the core organizing tool [1].
4. Evidence of scale and reach — claims and corroboration
TRP’s own pages and promotional pieces emphasize reach — millions impacted, campaigns engaging “millions,” high‑profile champions for #AskHerMore, and successful corporate responses to #NotBuyingIt [6] [7]. Outside corroboration in the provided results is limited: InfluenceWatch and other profiles document festival premieres and note the organization’s research and activism work, but independent measurement of the claimed impacts is not included in these sources [8] [3]. Available sources do not mention independent audits or external evaluations quantifying the organization’s reach beyond its own reporting.
5. Critiques, funding and political framing to watch
Profiles such as InfluenceWatch frame TRP’s films and campaigns as promoting a left‑of‑center agenda and note funding ties and the founder’s continuing central role; that profile also reports on TRP funding Newsom’s film projects and salary and lists corporate donors in past filings [8]. The Representation Project’s own materials portray its work as intersectional and research‑driven; both narratives come from sources in the provided set and reflect differing perspectives about the organization’s political orientation and finances [8] [3].
6. What the sources do not say (and why that matters)
The supplied documents list the main films and a timeline of campaigns but do not provide a comprehensive, dated filmography with production credits or a searchable list of all short films, PSAs or educational videos the organization may have produced; nor do they include an independent inventory of campaign outcomes or external evaluations of impact [3] [5]. If you need a complete production list, production dates, running times, distribution partners, or financial disclosures tied to each project, those details are not found in the current reporting.
7. Bottom line for readers and researchers
Based on the organization’s official pages and related reporting, The Representation Project’s signature films are Miss Representation, The Mask You Live In, The Great American Lie, and Fair Play, with a new Miss Representation follow‑up in development; its best‑known campaigns include #NotBuyingIt/#MediaWeLike, #AskHerMore, #RespectHerGame, #RepresentHer, #NoAskTask, #ChangeIcons and #BoysWillBeBoys [1] [4] [5] [6]. For deeper due diligence — production credits, comprehensive media output (shorts/PSAs), independent impact studies, and full donor/financial context — the available sources do not provide that information and you should consult TRP’s public filings, festival records, and independent evaluations.