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Has Dr. Sanjay Gupta issued corrections, retractions, or follow-up remarks about his comments on Neurocept?

Checked on November 22, 2025
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Executive summary

Available reporting shows Dr. Sanjay Gupta has publicly and repeatedly denied that he endorsed Neurocept or similar “honey recipe” miracle cures, saying scammers used his likeness in AI/deepfake ads; I find no sourced record in the supplied materials of Gupta issuing a formal correction, retraction, or a specific follow-up about a Neurocept claim beyond those denials (CNN reports his denunciation) [1]. Independent watchdog posts conclude the Neurocept ads are scams and not endorsed by Gupta [2].

1. “That’s not me”: Gupta’s public denials about fake ads

CNN published a clear report in which Dr. Sanjay Gupta “speaks out after discovering scammers are using his likeness in AI deepfake videos and doctored images to sell bogus health cures and fake health products,” and the headline quotes him: “That’s not me,” signaling an explicit public repudiation of the false endorsements seen in Neurocept-style ads [1].

2. Independent reporting labels Neurocept ads as scams using deepfakes

A detailed online piece examining Neurocept’s marketing concludes the campaign relies on polished, emotional videos using hijacked trust — including alleged appearances by Gupta, Anderson Cooper, and others — and calls the product a scam with “no endorsement from Dr. Sanjay Gupta or anyone else,” echoing the conclusion that the endorsements are fabricated [2].

3. No supplied source shows a formal correction or retraction from Gupta about Neurocept

The supplied sources document Gupta’s denunciation of AI-generated ads [1] and third‑party reporting that the ads are fake [2], but none of the provided items show Gupta issuing a formal retraction, correction notice, or a detailed follow‑up specifically addressing Neurocept beyond publicly saying the videos/images aren’t him (available sources do not mention a formal correction or retraction).

4. Context on how Gupta has addressed AI misuse more broadly

Beyond a one‑off denial, CNN’s coverage frames Gupta’s remarks as part of a broader concern: prominent journalists and medical figures are being impersonated in scams that mislead vulnerable audiences about miracle cures [1]. Gupta has also used platforms such as his CNN podcast to explain how to spot fake material and to “answer your health questions,” indicating he discusses AI misinformation and how to detect it [3].

5. Two perspectives in the record: denunciation vs. scam investigators

The record presents two complementary threads: (a) Gupta’s own public repudiation — he denies endorsing these products and calls out the deepfakes [1]; and (b) investigators and critics who trace the marketing tactics and explicitly label Neurocept-style pitches as “scams” that use fake endorsements to sell supplements [2]. Both strands converge on the same factual point: Gupta did not legitimately endorse Neurocept, but they come from different actors — one the person impersonated, the other investigative reporting.

6. Limits and open questions in the provided reporting

The supplied materials do not include any legal notices, takedown statements, correction letters, or platform‑level actions confirming removal of the fake ads, nor do they include a transcript of any formal “follow‑up” remarks from Gupta about Neurocept beyond the denial (available sources do not mention legal actions, formal corrections, or detailed follow‑ups). It’s therefore unclear from these sources whether Gupta or CNN pursued takedowns, cease‑and‑desist letters, or other formal remedies.

7. What readers should take away and verify next

Readers should accept, based on the supplied coverage, that Gupta has publicly denounced AI/deepfake ads that use his image and that independent reporting identifies Neurocept campaigns as scammy deepfake marketing [1] [2]. To confirm whether Gupta later issued a formal correction, retraction, or legal response, consult primary CNN statements, corrections pages, or public filings not included here (available sources do not mention such materials).

Sources cited: CNN: “That’s not me” denial of AI/deepfake ads [1]; investigatory post labeling Neurocept ads as scams and fake endorsements [2]; Gupta’s podcast and public explanations about spotting AI fakes [3].

Want to dive deeper?
Has Dr. Sanjay Gupta publicly updated or clarified his statements about Neurocept since the initial comment?
Are there documented corrections or retractions from media outlets that carried Dr. Gupta's remarks on Neurocept?
What evidence exists about the accuracy of Dr. Gupta's claims regarding Neurocept's technology or studies?
Have Neurocept representatives responded or issued corrections after Dr. Gupta's commentary?
Did any medical journals, experts, or fact-checkers publish follow-up analyses challenging Dr. Gupta's Neurocept statements?