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Which advertisers pulled ads from Tucker Carlson's show and when did they act?
Executive summary
Advertisers have pulled spots from Tucker Carlson at multiple points over the past decade, most notably after his 2019 immigration remarks (when at least 26 advertisers exited) and more recently in November 2025 when Rocket Money was reported to have ended its sponsorship following Carlson’s on‑camera interview with Nick Fuentes [1] [2]. Coverage in the supplied documents shows recurring advertiser reactions after controversial statements or interviews, though the exact lists and dates vary by episode and outlet [1] [2].
1. Historic advertiser exodus after the 2019 immigration remarks
A clear, well‑documented instance came in late 2018–early 2019: after Tucker Carlson said immigrants had made the U.S. “poorer and dirtier and more divided,” dozens of advertisers pulled or suspended ads on his Fox News program — TheWrap reported at least 26 advertisers had dropped spots, and named companies such as Pacific Life and CareerBuilder among those that suspended advertising on some Fox programming [1]. Newsweek’s earlier reporting of boycotts also catalogued a wave of advertiser departures tied to past controversial remarks by Carlson, showing that advertisers have historically reacted to his commentary [3].
2. Disney/ABC, T‑Mobile and other immediate pullbacks cited by outlets
Reporting aggregated in The Independent recounts specific corporate steps around past controversies: in June 2020, Deadline reported that ABC/Disney ads were not supposed to run during Carlson’s show and that Disney notified buyers not to place further ads, while other brands such as T‑Mobile and Papa John’s were reported to have pulled ads in that episode’s aftermath [4]. That episode illustrates how network ad placement practices, third‑party buyers and corporate policies can combine with public backlash to produce rapid advertiser reactions [4].
3. November 2025 fallout after the Nick Fuentes interview — Rocket Money cited
In the most recent episode covered by the set of sources, Popular Information and subsequent outlets flagged that Rocket Money (a consumer budgeting app linked to Rocket Companies) was removed as an advertiser from Carlson’s online show shortly after his October/November 2025 interview with Nick Fuentes; The Independent and New York Sun described Rocket Money’s sponsorship being pulled or removed in the days following the episode [2] [5]. Reporting frames this as part of a broader “civil war” and conservative backlash sparked by that interview, and notes that the fallout included organizational and donor disputes in conservative circles [2] [6].
4. Patterns: controversy triggers advertiser scrutiny, but outcomes differ
The provided sources show a repeating pattern: a controversial Carlson remark or interview prompts immediate scrutiny and some advertisers or media buyers to halt placements [1] [4] [2]. But the scale and permanence of pullouts differ: some firms publicly suspend buys quickly [4] [1], other relationships survive or are restored, and reporting emphasizes that placement errors by third‑party buyers sometimes explain temporary appearances [4]. Newsweek and Media Matters contextualize these incidents as part of a longer history of advertiser responses to Carlson’s remarks [3] [7].
5. What the available sources do not provide
The supplied reporting does not contain comprehensive, contemporaneous lists naming every advertiser that pulled ads after the November 2025 Fuentes interview beyond the Rocket Money item cited, nor does it provide precise, dated timelines for every advertiser exit in each controversy [2] [5]. Detailed corporate statements, legal agreements between Carlson’s platform and advertisers, and a complete chronology of each sponsor’s decision are not found in the documents provided.
6. Competing interpretations and implicit agendas
Mainstream outlets like The Independent and The New York Sun frame advertiser departures as reputational consequences for mainstreaming extremist views [2] [5]. Conservative outlets and pundits represented in other pieces (for instance National Review commentary) describe the interview and response differently, sometimes arguing Carlson’s platform exposes controversial ideas to debate; those perspectives imply critics or boycotters have political motives [8]. The American Thinker and The Daily Beast pieces in the set reflect partisan commentary about Carlson’s trajectory and the conservative movement’s internal conflicts, showing that coverage often carries ideological framing [9] [6] [10].
7. Bottom line for readers
Available reporting shows advertisers have repeatedly pulled or suspended ads from Carlson when controversies break, with a major documented advertiser exodus in 2019 and at least one notable 2025 pull (Rocket Money) tied to the Fuentes interview [1] [2] [5]. However, the sources here do not provide a full, verified roster of every advertiser and exact dates for each pull in every incident — readers should treat individual company decisions as discrete, often fast‑moving responses and expect outlets to report differing scales and emphases depending on editorial perspective [4] [3].