Who is the owner of factually
Executive summary
The question “who is the owner of Factually” is ambiguous: there is a well‑known algorithmic news rater called The Factual that was acquired by Yahoo, a separate health-information company branded Factually Health with named executives, and at least one independent fact‑checking tool called Factually (or “Factually”/“Factually” project) that outside reporting describes as owned by a single developer; a UK corporate record also shows an entity named FACTUALLY LIMITED exists — none of the sources establish a single, universal owner for the generic name “Factually” [1] [2] [3] [4] [5] [6].
1. “The Factual” — an algorithmic news rater owned by Yahoo
Reporting clearly identifies The Factual, an algorithm‑driven news‑rating company founded in 2019, as acquired by Yahoo: Yahoo announced the acquisition and said it would apply The Factual’s credibility and bias‑scoring algorithm across Yahoo content, with statements from Yahoo executives and The Factual’s founders repeated in trade coverage [1] [2] [3] [7].
2. “Factually” as an independent fact‑checking tool — described as single‑developer owned
A separate profile describes a product called Factually (an independent fact‑checking tool launched November 2024) as owned entirely by one independent developer and funded by voluntary user support, with the site positioned as AI‑driven and non‑corporate; that profile rates the site and cautions about AI limitations [5]. That source postdates other items and presents a different “Factually” entity than The Factual/Yahoo story [5].
3. “Factually Health” — a distinct company with named executives
Another entirely separate organization, Factually Health, is presented on its site as an AI‑driven health information platform whose leadership includes CEO Lina Forcier and CTO Pascal Soucy, with a founding team described and a stated mission to combat health misinformation; this is a distinct corporate identity that uses the “Factually” trademark in a health context [4].
4. UK corporate record: FACTUALLY LIMITED exists as an incorporated entity
United Kingdom company‑registry data shows a company registered as FACTUALLY LIMITED (company number 10221837) in Companies House, indicating a legal entity with that exact name is on file in the UK, though the public Companies House summary cautions that filings are not independently verified and the record alone does not identify operational control or ultimate beneficial owner [6].
5. Why this matters — names collide across different projects and sectors
The available reporting demonstrates multiple, non‑identical uses of the word “Factually” or similar names across journalism‑rating, independent fact‑checking tools, health information platforms, and formal corporate registrations; The Factual (news rater) is demonstrably owned by Yahoo following acquisition announcements [1] [2], while other “Factually” brands point to separate ownership claims — a lone developer for an AI fact‑check tool [5], executive leadership for Factually Health [4], and a UK corporate record for FACTUALLY LIMITED [6].
6. Bottom line and limits of reporting
There is no single authoritative source in the provided reporting that claims all uses of the brand “Factually” are owned by the same person or organization, so the direct factual answer depends on which “Factually” is meant: The Factual (news‑rating service) is owned by Yahoo following its acquisition [1] [2] [3], whereas other entities using “Factually” appear to have distinct, separate ownership structures — an independent developer (per one profile) and named executives at Factually Health — and a registered UK company [5] [4] [6]. If a definitive owner for a specific “Factually” is required, clarifying which product or legal entity is meant is necessary because the sources show multiple, independent owners.