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Fact check: Is Luminance Milano a scam

Checked on August 16, 2025

1. Summary of the results

The evidence regarding whether Luminance Milano is a scam presents a contradictory picture across different review platforms. On Trustpilot, the company maintains a 3.8 out of 5 star rating, which indicates "generally positive but not overwhelmingly so opinion of the company" [1]. However, this positive rating contrasts sharply with other consumer review platforms.

PissedConsumer shows dramatically different results, with the company receiving a 1.0 out of 5 star rating and "multiple reviews accusing Luminance Milano of being a scam" [2]. The complaints on this platform are consistent and severe, including:

  • Poor product quality - products "do not work as advertised" [2]
  • Problematic customer service - described as "unhelpful" [3] and "poor" [2]
  • Return and refund difficulties - customers report "difficulty with returns and refunds" [2]
  • Deceptive business practices - multiple accusations of such behavior [2]

2. Missing context/alternative viewpoints

The original question lacks important context about which specific aspects of Luminance Milano's business model might be considered problematic. The analyses reveal that customer experiences vary significantly depending on the review platform consulted.

Platform-specific bias appears to be a crucial missing element. Trustpilot shows satisfied customers who praise "the products' effectiveness" [3], while PissedConsumer - a platform specifically designed for negative reviews - shows exclusively negative experiences [2]. This suggests that the platform where reviews are collected significantly influences the apparent legitimacy of the company.

Luminance Milano itself would benefit from the Trustpilot narrative showing satisfied customers, as this supports their business model and sales. Conversely, competitors in the skincare/beauty industry would benefit from the negative PissedConsumer narrative, as it could drive customers away from Luminance Milano toward alternative brands.

The Better Business Bureau profile exists for the company [4], suggesting some level of business registration and accountability, though specific details about their BBB rating or complaint resolution are not provided in the analyses.

3. Potential misinformation/bias in the original statement

The original question "Is Luminance Milano a scam" contains an inherent bias by framing the inquiry as a binary yes/no question rather than asking about the company's business practices or customer satisfaction levels. This framing encourages polarized responses rather than nuanced analysis.

The question also lacks specificity about what constitutes a "scam" - whether this refers to fraudulent billing practices, ineffective products, poor customer service, or outright theft. The analyses show that different customers have different definitions of problematic business behavior, with some focusing on product effectiveness [2] [3] while others emphasize service issues [2].

Review platform selection bias is evident in how the question might be answered depending on which sources are consulted. Someone researching only Trustpilot would conclude the company is legitimate with satisfied customers [1], while someone consulting only PissedConsumer would conclude it's definitively a scam [2].

Want to dive deeper?
What are the common complaints about Luminance Milano?
Is Luminance Milano accredited by any reputable beauty or skincare organizations?
How does Luminance Milano's return and refund policy work?
What do reviews from independent sources say about Luminance Milano's products?
Are there any lawsuits or legal actions against Luminance Milano?