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Fact check: An amazing 24% of Australians who voted Labor didn’t even know they were voting Labor

Checked on June 11, 2025

1. Summary of the results

Based on the provided analyses, there is no evidence to support the claim that 24% of Labor voters were unaware they were voting Labor. None of the sources examined contain data about voter awareness of their party choice [1] [2] [3] [4] [5] [6].

2. Missing context/alternative viewpoints

The sources reveal several important pieces of context missing from the original statement:

  • The 2022 federal election saw significant shifts in voting behavior and the rise of independent and Green candidates [1]
  • Labor's election victory involved notable demographic shifts and strategic campaigning [5]
  • The election was characterized by various claims requiring fact-checking, particularly around issues such as inflation and migration [3]

3. Potential misinformation/bias in the original statement

The statement appears to be potentially misleading for several reasons:

  • It makes a specific statistical claim (24%) without any verifiable source
  • It uses emotionally charged language ("amazing") which suggests potential bias
  • The claim contradicts the documented reality of the election, which showed deliberate demographic gains and strategic success by Labor [6]

Those who might benefit from promoting such a narrative include:

  • Opposition parties seeking to delegitimize Labor's election victory
  • Political actors attempting to question the legitimacy of the democratic process
  • Media outlets seeking engagement through controversial claims

The sources indicate that while there were various election-related claims requiring fact-checking [2], the focus was primarily on policy issues rather than voter awareness. The statement appears to be an example of the type of election misinformation that fact-checkers were actively monitoring during the period [4].

Want to dive deeper?
What percentage of Australian voters are informed about their party choices during elections?
How do Australian political parties conduct voter awareness campaigns?
What studies have been done on voter knowledge and party identification in Australia?
How does voter education impact election outcomes in Australian federal elections?
What are the main sources of political information for Australian Labor Party supporters?