What companies have removed Trump-family products after consumer pressure since 2017?
Executive summary
Consumer pressure after 2016 catalyzed a wave of retailers and vendors removing Trump-family merchandise — particularly Ivanka Trump’s fashion line and Trump Home products — from their assortments in early 2017 and afterward, though companies routinely framed many of these decisions as business-driven rather than purely political responses [1] [2].
1. The visible exits: Nordstrom, Neiman Marcus, Belk, Macy’s and others
Some of the most prominent removals were public and well-documented: Nordstrom announced it would stop carrying Ivanka Trump’s line and was widely reported as the first major department store to do so, a move that others soon followed [3]; Neiman Marcus and Belk likewise removed Ivanka Trump merchandise from their sites or stores and issued standard retail statements about assortment and productivity rather than naming political pressure as the deciding factor [1] [3]. Macy’s showed a reduction in the number of Ivanka items offered online, a change tracked by reporters at the time [4].
2. Discount chains, catalogues and online marketplaces that pulled Trump-related lines
Discount and off-price retailers were also implicated: reports indicated T.J. Maxx and Marshalls instructed employees to remove Ivanka Trump signage and to de-emphasize the label on floors, while Sears and Kmart announced they would no longer sell Trump Home products; several online retailers such as Wayfair and Shoes.com subsequently dropped Trump Home or Ivanka items as well [3] [5] [4].
3. How many products and how many companies — the metrics at the time
The scale of the removals was framed by organizers and reporters: a Business Insider analysis, drawing on data compiled by Shannon Coulter of the GrabYourWallet campaign, estimated that about 3,600 Trump-branded products were pulled from online stores — a roughly 61% decline in listed products since late November 2016 — and that 19 companies had been removed from the campaign’s list by February 2017 [1]. GrabYourWallet kept a running list of retailers targeted or changed, and by early 2017 its activity was credited with prompting several public corporate responses [6] [2].
4. Corporate explanations vs. activist claims: competing narratives
Retailers almost uniformly couched removals in neutral business terms — citing “productivity,” assortment refreshes or poor sales — while activists and journalists attributed many of those decisions to organized consumer pressure and social-media campaigns; coverage routinely noted both interpretations, leaving it clear that both market performance and political backlash were plausible drivers in different cases [1] [2] [3]. Reporting at the time documented counter-boycotts from pro-Trump customers, demonstrating the political balancing act companies faced after publicized removals [2].
5. Limits of the record and later developments
Available contemporaneous reporting captures a concentrated burst of removals in early 2017 and documents dozens of firms that stopped selling Trump-family lines, but the sources here do not provide an exhaustive, audited list of every company that ever dropped Trump-family products through 2026; some companies later reappeared in various marketplaces, specialty Trump stores and the Trump Organization’s own channels, and later reporting focuses more on newer Trump-branded ventures rather than the 2017 retail shakeout [1] [7]. Where outlets like GrabYourWallet and journalists attribute a removal to activism, companies often point to sales data — an ambiguity that persists in the record [6] [3].