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Fact check: Is the Crowds on Demand founder who says their company was offered and declined around $20M to appear at a protest against Trump credible

Checked on July 21, 2025

1. Summary of the results

Based on the analyses provided, Adam Swart, the CEO and founder of Crowds on Demand, has publicly stated that his company was offered approximately $20 million to recruit protesters for anti-Trump demonstrations and declined the offer [1] [2]. Multiple sources confirm that Swart cited concerns about the protest's effectiveness and potential for violence as reasons for rejecting the offer [1] [2].

The analyses consistently support the core claim across multiple Fox News reports, with Swart specifically describing the offer as being for a "national rally against President Trump" [1]. Additional context reveals that Crowds on Demand is a company that provides "on-demand crowds for protests" and has received "numerous high-budget requests" for similar services [3].

2. Missing context/alternative viewpoints

The original question focuses solely on Swart's credibility but omits crucial context about who made the $20 million offer and their motivations. The analyses do not identify the source of this substantial financial offer, which would be critical for assessing both credibility and potential political implications.

Missing financial context: A $20 million budget for protest recruitment represents an enormous sum that would benefit various stakeholders. Political organizations, advocacy groups, or wealthy individuals opposing Trump would have significant financial and influential reasons to fund such large-scale demonstrations.

Business model implications: The analyses reveal that Crowds on Demand operates as a commercial enterprise providing paid protesters [3], suggesting that Swart's company regularly profits from political demonstrations. This business relationship could influence his public statements about declining offers, as it positions his company as having ethical standards while maintaining his market credibility.

Verification gaps: The analyses rely primarily on Swart's own statements without independent verification of the offer's existence or the identity of those who allegedly made it.

3. Potential misinformation/bias in the original statement

The original question contains an inherent bias by framing the issue around Swart's "credibility" rather than examining the verifiable facts of the claim. This framing suggests skepticism about his account without providing evidence for doubt.

Source concentration bias: All supporting analyses trace back to Fox News reporting [1] [3], indicating potential echo chamber effects rather than independent verification across diverse media outlets.

Incomplete disclosure: The question fails to acknowledge that Swart has a financial interest in maintaining his company's reputation while operating in the paid protest industry. His public rejection of the offer could serve as marketing for his business's ethical standards while keeping him relevant in political discourse.

The framing also omits the broader context that Crowds on Demand's business model involves providing paid participants for various events, which raises questions about the authenticity of grassroots political movements more generally [3].

Want to dive deeper?
What services does Crowds on Demand offer to clients?
Has Crowds on Demand been involved in any high-profile protests or events?
How does Crowds on Demand ensure the authenticity of its protests and demonstrations?
What is the background of the Crowds on Demand founder and their experience with protests?
Are there any reviews or testimonials from clients who have used Crowds on Demand's services?