Did trump say he was going to keep housing prices high?

Checked on January 30, 2026
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Executive summary

President Trump plainly said at a White House Cabinet meeting that he wants to “drive housing prices up” and “keep those prices up,” arguing he will protect existing homeowners’ wealth rather than reduce home values to help new buyers [1] [2]. Multiple outlets captured the same language and clips of the meeting, and Democrats and commentators immediately criticized the comments as contradictory to his affordability rhetoric [3] [4].

1. The remark: clear language, repeated in coverage

On Jan. 29 at a Cabinet meeting the president stated, “We’re gonna keep those prices up… We’re not gonna destroy the value of their homes so that somebody who didn’t work very hard can buy a home,” and reiterated “I don’t want to drive housing prices down, I want to drive housing prices up” in remarks carried and transcribed by several outlets [2] [5] [1]. Video and verbatim reporting from outlets including RealClearPolitics, Al.com and People show that the phrasing and intent were expressed directly rather than inferred [5] [2] [1].

2. How reporters framed it: consistency across outlets

Newsrooms ranging from PBS and Investopedia to The Hill and Common Dreams reported the line as an explicit policy preference and noted the tension with other parts of the administration’s housing pitch — namely promises to make homes more affordable by lowering mortgage costs or curbing certain institutional buyers [6] [7] [3] [8]. Coverage consistently highlights the apparent contradiction: seeking lower mortgage rates while simultaneously saying he does not want market prices to fall [7] [4].

3. Political reaction and interpretation

Democrats and housing advocates seized on the remark as proof the president prioritizes protecting homeowners’ accumulated wealth over expanding access for first-time buyers, with senators and governors publicly criticizing the statement and state officials’ press offices amplifying it on social media [3] [9]. Opinion and activist outlets used the quote to argue the remark is politically tone-deaf amid widespread housing affordability struggles, while conservative and pro-administration outlets emphasized the administration’s focus on homeowner wealth and lower interest rates [8] [9].

4. Policy context: what the administration says it will do

The administration has proposed measures it says increase affordability without reducing home values, such as lowering mortgage rates via purchasing mortgage-backed securities, banning large corporate purchases of single-family homes, and allowing 401(k) down payments — policies that the White House presents as boosting buying power while preserving homeowner equity [10] [7]. Analysts and some trade groups warn those moves can be at odds: lower rates and greater buying power can reduce effective prices or increase demand, while supply constraints and other policies can keep nominal prices elevated [7] [6].

5. Implications and underlying agenda

Taken at face value, the statement signals a political and economic priority: protecting the “wealth effect” homeowners experienced during recent price gains and avoiding policies that the president believes would erode that wealth, even if that means higher barriers for first-time buyers [7] [1]. Critics argue the comment reveals an implicit agenda favoring current property owners — often older or wealthier voters — while supporters frame it as defending middle-class savings tied up in homes [8] [9].

6. What this reporting cannot establish

The sourced reporting documents the statement and public reactions, but it cannot prove whether the administration will successfully keep prices high or quantify the long-term market consequences of the specific policy mix being proposed; those outcomes depend on complex supply, demand and banking factors beyond the scope of these articles [7] [10]. The coverage does, however, uniformly show the president did say he wanted to “drive housing prices up” and framed that as protecting homeowners’ wealth [1] [2].

Want to dive deeper?
What specific policies has the Trump administration proposed to lower mortgage rates and how would they affect home prices?
How do housing supply constraints interact with policies aimed at boosting buyer affordability?
What have economists said about the 'wealth effect' of rising home prices on consumer spending and inequality?