Why is the focus on elon musk, bill gates etc, and not Donald trump who is mentioned more than both and is the acting president of a country

Checked on February 4, 2026
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Executive summary

The media’s revolving spotlight on Elon Musk, Bill Gates and other billionaires, rather than exclusively on President Donald Trump, reflects a convergence of new scandals, private-sector power over public infrastructure, and unpredictable behavior that feeds coverage — even as Trump, by virtue of being president, continues to generate steady political reporting [1] [2] [3]. That does not mean Trump is ignored: polling and routine governance coverage keep him prominent, but different storylines about billionaires often produce fresh narratives that attract intense, episodic attention [4] [5].

1. Scandal-driven news cycles make billionaires headline magnets

The recent dump of millions of Jeffrey Epstein files placed previously peripheral connections into a dramatic, document-driven revelation that implicated tech figures such as Elon Musk and Bill Gates, producing concentrated scrutiny that is distinct from ongoing coverage of a sitting president [1] [6]. Investigative dumps like that create short, intense spikes in reporting because they yield new documents, startling details and quotable denials — a pattern visible in Al Jazeera and BBC accounts of the files and the ensuing spotlight on Gates and Musk [1] [6].

2. Billionaires control platforms and technologies that reshape information flows

Elon Musk’s ownership and operational choices at X/Twitter and high-profile efforts in AI place him in the business of shaping public discourse and tools of power, which invites scrutiny different from, but complementary to, coverage of formal political actors [2] [7]. Politico documents how platform changes under Musk altered MAGA organizing and surfaced questions about foreign-linked accounts, while reporting on AI by Business Insider shows Musk, Gates and others are central to debates about future economies and misinformation risks [2] [7].

3. Novelty, unpredictability and theatricality attract attention that routine governance does not

Theatrical episodes — public feuds, gestures, incendiary social posts and headline-grabbing meetings — make billionaires irresistible to outlets hunting for vivid narratives, as chronicled in profiles of Musk’s chaotic year and his on-off relationship with Trump [3]. Those moments create shareable, story-driven journalism that competes with steady, complex policy beats; the Guardian’s account of Musk’s turbulent 2025 and clashes with the Trump administration illustrates how personality-driven coverage produces high engagement [3].

4. Trump remains highly covered but in different ways: steady beats versus episodic sparks

As president, Trump is subject to continuous beats — polls, policy fights, legal matters and international diplomacy — which generate persistent coverage rather than the document-triggered or personality-driven spikes that billionaire stories produce [4]. Polling shows Trump continues to dominate political evaluations and routine news (YouGov/Economist polling), even as episodic billionaire news can momentarily eclipse specific headlines because it introduces fresh, often scandalous information [4].

5. Power beyond office and the perception of outsized influence

Coverage often intensifies where private wealth intersects with public power: donations to administrations, billionaires’ access to policymaking, and the ability to fund political movements or technological platforms [5] [2]. Fortune’s reporting that tech executives’ political shifts and attendance at inauguration-related events drew attention signals that when private actors visibly move into political arenas, journalists treat them as actors who can alter governance dynamics from outside formal office [5].

6. Competing narratives and implicit agendas in coverage

Different outlets prioritize different frames: some emphasize accountability and scandal (Al Jazeera, BBC on Epstein files), others focus on policy influence and misinformation risks (Politico, Business Insider), and still others treat billionaire behavior as spectacle (The Guardian) — all of which shapes why Musk or Gates suddenly dominate headlines in ways distinct from presidential coverage [1] [6] [2] [7] [3]. Readers should note that outlets’ editorial choices and audience incentives — and at times the subjects’ own media tactics — steer which figures get magnified at any given moment [3] [2].

Want to dive deeper?
How have the Jeffrey Epstein file releases changed investigative reporting practices in 2025–2026?
What mechanisms let billionaire-owned platforms influence election narratives and civic discourse?
How does routine presidential coverage differ structurally from scandal-driven reporting about private individuals?