How does Grab Your Wallet compile its boycott list, and how often is it updated?
Executive summary
Grab Your Wallet compiles its boycott list by cataloguing companies that it says "currently profit" from ties to the Trump family — including retailers selling Trump-branded goods, companies doing business with Trump enterprises, and corporate donors or executives linked to Trump — and publishes that catalog in publicly accessible formats such as a Google Sheet and web pages that invite community-sourced updates [1] [2] [3]. The organization frames the list as a living document that is "subject to ongoing changes" and asks readers to submit news-backed corrections, which means the list is updated irregularly and on an as-needed, crowd-driven basis rather than on a fixed timetable [1] [4] [5].
1. How the list defines targets and what is included
Grab Your Wallet's criteria are purposefully broad: the campaign targets businesses that sell Trump family products (Ivanka Trump, Trump Home, etc.), companies that do business with or back the Trump family, and even corporate leaders whose fundraising or endorsements the group views as enabling the Trumps; the site's boycott pages explicitly describe the guide as identifying businesses "CURRENTLY PROFiting from a relationship with the Trump family" and break targets into categories such as entertainment, locations, stores and donors [1] [2] [4]. Wikipedia and contemporary coverage note the movement was built around tracking retailers that carried Trump family merchandise and that the list also offers alternatives and contact information so consumers can "express their outrage," underscoring that the list mixes product carriage, business relationships and political support in one tool [6] [2].
2. The mechanics: public spreadsheet, website pages, and crowd input
The boycott inventory is distributed as web pages and a publicly accessible Google spreadsheet that Grab Your Wallet uses as its "official" list (archived Google Sheet links exist), and the site explicitly solicits user comments with news sources to add or change entries — in short, the list functions as a curated but crowdsourced database rather than a closed, staff-only registry [3] [5] [1]. Press materials and the site's "about" copy reiterate that information is deemed accurate at publication but "subject to ongoing changes," signaling an editorial model that depends on both internal curation and external tips [4] [7].
3. Who decides what stays on — leadership, volunteers, and public pressure
Founders and organizers set the framing and initial entries — Shannon Coulter is credited with starting the movement in 2016 — and the campaign has grown into a nonprofit-style operation that blends activist strategy with community monitoring, but the sources show the project relies heavily on public reporting, media coverage and user-provided citations to add or remove companies from the list [6] [8] [9]. Coverage of specific additions — such as decisions to add brands tied to executives who financially supported Trump — indicates organizers weigh both corporate actions and executive-level connections when making inclusion judgments [7].
4. Update frequency: a living document, not a calendarized report
Grab Your Wallet's own language — "subject to ongoing changes" and requests for commenters to submit updates with sources — is the clearest evidence about update cadence: entries are revised when new information surfaces and when users or organizers provide corroborating citations, not on a published periodic schedule [1] [2] [4]. Archived and multiple Google Sheets show the list has been actively maintained across iterations, but none of the provided sources states a fixed update frequency, so reporting can only conclude that updates are intermittent and event-driven, driven by new business ties, media revelations or grassroots inputs [3] [10] [5].
5. Caveats, critiques and the movement's objectives
Observers and critics frame the list differently: supporters present it as consumer-driven corporate accountability and resistance to perceived conflicts of interest, while critics call boycott organizing coercive or politically motivated; Racked and other outlets documented both the list's commercial impacts (such as attention on Ivanka Trump products) and controversies around accuracy or overreach, reflecting the dual agendas at play — political opposition and market pressure [11] [8] [7]. The project’s public, editable methods boost transparency but also mean the list’s contents can shift rapidly and rely on advocates’ judgments about relevance and harm, a bias that readers should factor into interpreting any single entry [1] [4].