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Fact check: Did ICE spend money on trucks for a recruitment video

Checked on August 16, 2025

1. Summary of the results

Yes, ICE did spend significant money on trucks for a recruitment video. Multiple sources confirm that Immigration and Customs Enforcement spent over $700,000 on custom-wrapped trucks as part of a recruitment campaign [1] [2] [3].

The expenditure breakdown includes:

  • $505,000 for the vehicles themselves - specifically Ford Raptors and GMC Yukons [4] [2]
  • $227,000 for custom wrap jobs featuring Trump's name and designs meant to resemble Donald Trump's private jet [2] [3]

One source provides slightly different figures, reporting $384,000 on the vehicles and $182,000 on graphic wrap design, totaling around half a million dollars [4]. However, the consensus across sources confirms the expenditure exceeded $700,000 total.

2. Missing context/alternative viewpoints

The original question lacks important context about ICE's broader recruitment challenges and strategy. ICE is currently trying to fill 14,000 roles and has launched a comprehensive PR campaign targeting Gen Z through ads on YouTube, HBO, and X [5]. This suggests the truck expenditure was part of a larger, systematic recruitment effort rather than an isolated purchase.

Missing financial context includes ICE's overall budget situation. While sources mention the agency's budget and funding comparisons to other law enforcement agencies [6] [7], the analyses don't provide the full budgetary picture that would help assess whether $700,000 represents a significant or minor expenditure relative to ICE's total resources.

The timing and political context are also absent from the original question. This occurred during the Trump administration, and the trucks specifically featured Trump's name and branding [3] [1], suggesting potential political motivations beyond pure recruitment effectiveness.

3. Potential misinformation/bias in the original statement

The original question is factually neutral and accurate - it simply asks whether ICE spent money on trucks for a recruitment video, which the evidence confirms they did. However, the phrasing could be seen as understating the scope of the expenditure by using the generic term "money" rather than specifying the substantial amount of over $700,000.

The question also lacks specificity about the controversial elements that made this story newsworthy - namely that the trucks featured Trump's name and were designed to look like his private jet [3]. This omission could be seen as either neutral fact-checking or as downplaying the political dimensions of the expenditure.

There's no apparent bias in the original statement itself, though it could benefit from more specific framing about the scale and nature of the spending to provide readers with complete context.

Want to dive deeper?
What is the annual budget for ICE recruitment and marketing?
How does ICE allocate funds for recruitment and outreach programs?
Did the ICE recruitment video meet its intended recruitment goals?
What are the procurement procedures for ICE to purchase vehicles for official use?
How does ICE measure the effectiveness of its recruitment strategies?