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What role did immigrant and Muslim community organizations play in Mamdani’s campaigns?
Executive summary
Immigrant and Muslim community organizations played visible, organized, and multifaceted roles in Zohran Mamdani’s 2025 mayoral campaign: they provided endorsements, ground mobilization (multilingual canvassing and turnout drives), public forums and symbolic cover against Islamophobia, and helped expand outreach into South Asian, Bangladeshi, Urdu- and Bengali-speaking neighborhoods [1] [2] [3]. Reporting credits groups such as Emgage and the New York Immigration Coalition Action with boosting turnout and formal backing; one source estimates Muslim voter turnout among registered Muslims may have roughly doubled in the election [1] [2].
1. Ground game: multilingual outreach and canvassing that enlarged the electorate
Mamdani’s campaign built a field operation that explicitly targeted immigrant communities with materials and messaging in Urdu, Bangla, Spanish, Hindi and other languages, and relied on a largely volunteer corps drawn from those communities to canvass neighborhoods — a strategy credited with increasing participation among Muslim and South Asian voters and helping turn previously low-turnout blocs into active voters [1] [3]. The campaign’s multilingual advertising and social-media content—created with a Brooklyn digital agency—allowed it to connect culturally (Bollywood references, language fluency) and to convert digital engagement into offline turnout [3].
2. Endorsements and institutional backing: immigrant-rights and Muslim civic groups
Institutional support came from immigrant-rights groups and Muslim civic engagement organizations. The New York Immigration Coalition Action publicly backed Mamdani, signaling a formal alignment with immigrant-rights priorities and lending organizational resources and credibility [2]. Emgage, a Muslim civic engagement group, explicitly backed Mamdani and its leaders estimated that Muslim voter turnout among 380,000 registered Muslim New Yorkers likely doubled on Election Day — a quantitative claim attributed to Emgage in The Guardian’s reporting [1].
3. Voter motivation: identity, policy, and protection from federal actions
Organizations framed Mamdani not only as a candidate who shared identity and cultural ties with immigrant and Muslim voters, but as a defender of immigrant communities against federal enforcement policies (ICE) — a framing that converted policy concerns about deportations and sanctuary protections into mobilizing energy [4] [5]. Mamdani’s messaging — e.g., “New York will remain a city of immigrants” — resonated with groups alarmed by federal immigration actions, reinforcing the functional alliance between his campaign and community organizations [4].
4. Symbolic and protective roles: countering Islamophobia and energizing pride
Muslim community groups and religious leaders provided platforms and symbolic space during the campaign — Mamdani spoke at mosques and Islamic centers and leaned into his Muslim identity in late-stage rallies, moments which community networks amplified as defiance against Islamophobic attacks and negative advertising [6] [7]. That outreach appears to have translated into both morale and mobilization, particularly among younger Muslim voters who saw his candidacy as representation after repeated experiences of exclusion [8] [6].
5. Coalition-building beyond Muslim communities: plural religious outreach
While Muslim and immigrant organizations were central, reporting emphasizes Mamdani’s deliberate outreach to Jews, Hindus, Christians and other faith communities — he visited synagogues, churches, temples and gurdwaras and enlisted interfaith voices in events — a strategy presented as expanding his base beyond single communities and reframing immigrant-group support as part of a broader, cross-religious coalition [7] [8].
6. Limits, competing narratives, and questions about scale
Coverage offers strong signals but not uniform metrics. Emgage’s estimate that Muslim turnout “likely doubled” is reported by The Guardian but is an estimate rather than an officially certified turnout audit [1]. Sources document organizational backing (New York Immigration Coalition Action) and grassroots mobilization, but comprehensive vote-surge attribution across boroughs or definitive causal proof tying specific organizational actions to vote margins is not provided in the materials at hand [2] [1]. Available sources do not mention precise dollar amounts of in‑kind support from these organizations or a full breakdown of where multilingual field efforts produced the biggest margins.
7. Alternative perspectives and political pushback
Conservative critics framed Mamdani’s immigrant and Muslim identity as grounds for alarm during the campaign; some opponents and commentators mounted attacks that labelled him with extreme rhetoric, while other national figures and outlets emphasized policy or security concerns rather than community engagement [9]. At the same time mainstream outlets reported that even after these attacks, major immigrant and Muslim groups publicly supported Mamdani’s candidacy and argued his election was a defense against federal immigration enforcement [2] [4].
8. What to watch next: from campaign partners to governing partners
Reporting shows immigrant and Muslim organizations were catalytic in the campaign, but how those relationships translate into governing arrangements — advisory roles, policy priorities, or sustained civic engagement — remains to be tracked. Sources note Mamdani’s campaign promises on immigrant protections and his vow to resist federal deportation efforts, but detailed accounts of post-election institutional partnerships or formal policy commitments tied to specific organizations are not found in current reporting [4] [5].