Was Steven Monacelli accused of being a racist by Dallas Justice Now and did Monacelli discover Dallas Justice Now was linked to a Republican PR firm and Crowds on Demand

Checked on January 27, 2026
Disclaimer: Factually can make mistakes. Please verify important information or breaking news. Learn more.

Executive summary

Steven Monacelli was publicly accused of racist harassment by Dallas Justice Now in articles published by the Dallas Express and statements from DJN leadership [1] [2]. Monacelli’s own investigative reporting and subsequent coverage in the Texas Observer and other outlets reported that Dallas Justice Now had ties to a Republican-linked PR network and to Crowds on Demand, a marketing firm that has been described as providing paid protesters, a finding disputed by the groups and their backers [3] [4] [5].

1. The initial allegation: Dallas Justice Now and public accusations

Dallas Justice Now, through its leaders and through articles in the Dallas Express, publicly accused Steven Monacelli of targeting their members with racist harassment and labeled him a “racist white vigilante,” claims that were published on multiple occasions in 2023 [1] [2]. Those Dallas Express pieces quoted DJN co-leaders directly, including Ndure Cain, who demanded apologies and framed Monacelli as denying the existence and personhood of group members [2]. The Dallas Express coverage is the primary public record of DJN’s accusations against Monacelli in the reporting provided [1] [2].

2. Monacelli’s reporting that sparked the dispute

Monacelli reported investigating materials and activities attributed to Dallas Justice Now and raised questions about the group’s authenticity and origins, including a flyer and “college pledge” materials that drew attention in wealthy Dallas suburbs; his reporting at the Dallas Observer initially could not find clear evidence the group was authentic, which helped ignite the controversy [5] [6]. Monacelli has described that after he “uncovered evidence that proved Dallas Justice Now was linked to a Republican political firm,” DJN began publishing allegations against him in outlets like the Dallas Express [3].

3. The link to a Republican PR firm and Crowds on Demand

Follow-up reporting by the Texas Observer and Monacelli’s own summaries assert that Dallas Justice Now had connections to a network of groups tied to Republican megadonor Monty Bennett and to the firm Crowds on Demand, with documents and emails reviewed by the Observer described as showing those ties and the creation of astroturf groups including Dallas Justice Now and Keep Dallas Safe [7] [4]. The Texas Observer’s 2024 reporting specifically stated that Dallas Justice Now “had not only worked with Arena but had actually been a project of Crowds on Demand,” a company reported to offer paid demonstrators, and linked that network to Bennett’s interests [7] [4]. Independent local reporting contemporaneous to the events noted a proven connection between the DJN website and a Republican political company, while stopping short of an absolute definitive verdict on authenticity at that earlier time [5].

4. Legal fights, denials, and contested narratives

Monty Bennett and outlets connected to him (notably the Dallas Express) publicly denied the Observer’s findings and characterized Monacelli’s work as conspiracy-minded; Bennett reportedly sued Monacelli for defamation and, according to Monacelli’s accounts and his site bio, lost that case, after which Monacelli continued reporting about Bennett and Crowds on Demand [7] [3] [4]. Bennett, through responses to the Observer, acknowledged that an Ashford entity had retained Crowds on Demand for “non-political purposes” while denying an organized astroturf campaign; the Dallas Express also published the DJN accusations against Monacelli as part of that contested public record [4] [1].

5. Points of contention and reporting limits

Some early local coverage and corrections noted uncertainty and revised details—e.g., the Dallas Observer posted a correction clarifying certain links were not connected as initially reported—and outlets like KTBS reported that while evidence raised “significant questions” about DJN’s authenticity, definitive proof was presented later by the Observer rather than in the initial local coverage [6] [5]. The reporting provided includes Monacelli’s and the Texas Observer’s findings and the Dallas Express’s counter-accusations; court filings, full discovery documents, or a comprehensive third-party audit of all email chains and contracts are not included in the materials provided here, limiting independent verification in this summary [7] [3] [4].

6. Bottom line

Yes — Dallas Justice Now publicly accused Steven Monacelli of racist harassment in articles and statements reported by the Dallas Express and quoted DJN leadership [1] [2]. Yes — Monacelli’s investigations and subsequent reporting in the Texas Observer and in his own accounts reported that Dallas Justice Now had ties to a Republican-linked PR network and to Crowds on Demand, a finding that spawned legal and public disputes and that has been affirmed in Observer reporting while being denied or minimized by the groups and funders implicated [7] [3] [4].

Want to dive deeper?
What documents did the Texas Observer cite to link Dallas Justice Now to Crowds on Demand and Monty Bennett?
What was the outcome and public record of Monty Bennett’s lawsuit against Steven Monacelli?
How has Crowds on Demand been documented operating in other U.S. political campaigns or PR efforts?