When did TPUSA scrub the BLEXIT.com website and rebrand their minority outreach as TPUSA RISE?
Executive summary
Turning Point USA announced it was “powering” the BLEXIT Foundation on March 13–15, 2023, and directed readers to a TPUSA BLEXIT landing page (press materials and a TPUSA story) [1] [2]. By 2025 the BLEXIT.com domain displayed branding that identifies the program as “TPUSA RISE” and calls itself TPUSA RISE [3], and TPUSA’s own site and archived press pages show RISE as the organization’s minority outreach program by mid‑2025 [4] [5].
1. Timeline: merger in 2023, rebranded presence by 2025
TPUSA and the BLEXIT Foundation publicly announced the organizations were joining forces in mid‑March 2023; TPUSA published a press release and a feature saying it would “power” BLEXIT effective immediately and pointed visitors to a TPUSA BLEXIT page [1] [2] [6]. Available sources do not give an exact date when TPUSA replaced or removed content from the BLEXIT.com domain, but by the snapshots and live pages gathered in 2025 the blexit.com homepage is using “TPUSA RISE” branding and copy describing TPUSA RISE as “the largest minority conservative grassroots movement” [3] [7].
2. What the 2023 announcement actually said
The March 2023 materials from TPUSA describe an operational merger: Turning Point USA would “incorporate the corporate structure, leadership team, branding, social media, and the underlying mission of BLEXIT,” while Candace Owens and Brandon Tatum would “remain actively involved” [6] [1]. TPUSA’s live story announcing it was “powering the BLEXIT Foundation, effective immediately” likewise directed readers to TPUSA’s BLEXIT page [2]. Those materials show an institutional absorption model rather than an immediate disappearance of the BLEXIT name.
3. Evidence of BLEXIT.com showing TPUSA RISE
The current content on blexit.com identified in the search results presents itself as “TPUSA RISE” and uses RISE language, describing city chapters and claiming over 200,000 “grassroots warriors” [3]. TPUSA’s own domain and event pages in 2025 prominently reference RISE programming, events and a TPUSA RISE hub [4] [5]. Those citations together indicate the public face of the BLEXIT web presence had been reframed by 2025 under the TPUSA RISE label [3] [7].
4. What the sources do not say (limitations)
None of the provided sources show the exact timestamped change history of blexit.com (for example, a before‑and‑after archive capture demonstrating the removal of earlier BLEXIT content). The web‑archive of TPUSA press releases is from October 2025 and TPUSA’s press PDFs are dated March 2023, but an explicit “scrubbed on [date]” statement or internal memo is not present in the supplied material [1] [8]. Therefore: available sources do not mention the precise date TPUSA removed older BLEXIT content from the BLEXIT.com site or the internal decision memo that ordered any domain redesign [3].
5. Competing narratives and possible motives
TPUSA framed the 2023 move as growth and operational support—presented publicly as a merger to “grow the movement” and retain BLEXIT leadership roles [6] [2]. Independent coverage from 2023 (Barrett Media) described it as TPUSA providing resources, staff and infrastructure to BLEXIT, noting the organizations’ shared goals [9]. By 2025 local reporting about campus pushback identifies BLEXIT/TPUSA outreach activity on HBCU campuses and quotes the group as “powered by TPUSA,” which reflects the merged branding and outreach strategy [10] [11]. Critics might interpret a shift from a distinct BLEXIT brand to “TPUSA RISE” as consolidation that buries an original founder’s identity; TPUSA’s messaging portrays it as scaling and professionalizing outreach [6] [2].
6. What to watch next (signals that would confirm more detail)
A direct archive capture (Wayback Machine) of blexit.com around March 2023 through 2025 showing when content changed would confirm the scrub/rebrand date; that specific archival capture is not in the supplied results [8]. Also useful would be contemporaneous press statements from Candace Owens or Brandon Tatum explaining any brand transition timing; the supplied TPUSA press content affirms their continued involvement but does not include a detailed timeline from their offices [6] [12]. Absent those items, the strongest supported conclusion from available reporting is: TPUSA absorbed BLEXIT operationally in March 2023 and by 2025 the BLEXIT.com domain and TPUSA communications show the outreach effort operating publicly as TPUSA RISE [1] [2] [3] [7].
If you want, I can search for specific Wayback Machine snapshots of blexit.com between 2023 and 2025 or pull contemporaneous statements from Candace Owens or Brandon Tatum in the record you provided.