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Fact check: How has the term 'Woke' been used in American politics, particularly in the 2024 election?

Checked on August 20, 2025

1. Summary of the results

The term 'woke' has undergone a significant transformation in American politics, particularly during the 2024 election cycle. Originally rooted in African-American culture since the 1930s, the term referred to awareness of racial prejudice and discrimination [1]. It gained prominence through Black protest songs urging awareness of racial injustice and was later amplified by the Black Lives Matter movement [2].

In the 2024 election, 'woke' became a central battleground term used to describe cultural issues including immigration, gender identity, and racial diversity, with stark differences emerging between Biden and Trump supporters on these topics [3]. Conservative politicians, including GOP presidential candidates, have systematically co-opted the term as a pejorative to critique progressive values and social justice issues [4] [5].

The political weaponization of 'woke' has manifested in concrete policy battles, particularly around efforts to stop teaching about racism and critical race theory in schools [6]. This represents a broader conservative backlash against what they perceive as progressive overreach in educational and cultural institutions.

2. Missing context/alternative viewpoints

Several critical perspectives are absent from a surface-level understanding of 'woke' in 2024 politics:

  • The role of 'symbolic capitalists' - Scholar Musa al-Gharbi argues that elites use social justice discourse to advance their own interests, suggesting that the Democratic Party's reorientation around knowledge economy professionals has alienated working-class voters [7]. This indicates that wealthy, educated professionals benefit from maintaining 'woke' discourse as it reinforces their cultural and economic position.
  • Conservative political strategy - The analyses reveal that conservatives are using 'woke' as a racial 'dog whistle' to appeal to white grievance politics [4]. This suggests that conservative politicians and media figures benefit from stoking cultural divisions as an electoral strategy.
  • Historical erasure - The co-optation potentially promotes anti-Blackness, stratification, and fear while obscuring the term's serious historical roots in Black resistance movements [2]. This benefits those who wish to delegitimize racial justice movements by stripping away their historical context.
  • Class dynamics - The transformation of 'woke' reflects broader tensions between different socioeconomic groups, with knowledge economy professionals using social justice language in ways that may alienate working-class communities [7].

3. Potential misinformation/bias in the original statement

The original question itself is relatively neutral, but understanding the term 'woke' in 2024 politics without acknowledging certain biases could be misleading:

  • Omission of origins - Discussing 'woke' without acknowledging its deep roots in Black culture dating back to the early 20th century perpetuates the conservative narrative that it's merely a recent progressive invention [2].
  • False equivalency - Treating both progressive and conservative uses of the term as equally valid ignores that conservatives are deliberately distorting the original meaning for political gain [5].
  • Depoliticization - Framing 'woke' as simply a cultural issue obscures how it has become a deliberate political weapon used to mobilize voters and justify policy changes, particularly in education [6].
  • Elite manipulation - Failing to acknowledge how both progressive and conservative elites benefit from 'woke' discourse - whether through symbolic capitalism or white grievance politics - misses the broader power dynamics at play [7] [4].
Want to dive deeper?
How did the 2024 presidential candidates use the term 'Woke' in their campaigns?
What role did social media play in shaping the public's perception of 'Woke' culture in the 2024 election?
How has the term 'Woke' been used by conservative politicians to critique liberal policies?
What are the historical roots of the term 'Woke' in American social justice movements?
How has the term 'Woke' been used in discussions around free speech and censorship on college campuses?