What is the mission and recent activity of Everyday Heroes Like You and BIBLEin365?
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Executive summary
Everyday Heroes Like You is a faith‑oriented nonprofit founded in the mid‑2000s by Erika Frantzve (now Erika Kirk) that says its purpose is to spotlight local philanthropic actors and run community outreach programs; BIBLEin365 is a devotional initiative she created to encourage daily scripture reading, and both have recently gained wider attention because Erika Kirk assumed the leadership of Turning Point USA after her husband’s death, bringing those faith projects into a higher‑profile political orbit [1] [2] [3].
1. Origins and stated mission: a youth‑founded charity to “promote” local philanthropy
Everyday Heroes Like You traces back to 2006–2007 when Erika Frantzve incorporated the organization as a 501(c) and described its mission as promoting and propagating “everyday heroes” — community members with a philanthropic desire to make a difference — an origin story told in local profiles and the organization’s own early materials [1] [4].
2. Programs and public-facing activity: Johnny’s Locker, PAWS for a CAUSE and community outreach
Local reporting and profiles list at least two national outreach programs under the organization’s banner — Johnny’s Locker and PAWS for a CAUSE — and describe hands‑on volunteer work and fundraising tied to schools, shelters and pet causes; those program names and claims appear in interviews and feature pieces about the founder [1] [4].
3. BIBLEin365: a devotional product aimed at daily scripture practice
BIBLEin365 is presented in multiple profiles as a devotional programme designed to encourage daily scripture study and biblical leadership, described as one of the faith‑centered projects Erika launched alongside a Christian streetwear line called Proclaim [2] [5] [3] [6].
4. Recent activity and amplified profile after a political tragedy
The public footprint of both Everyday Heroes Like You and BIBLEin365 increased in 2025 when Erika Kirk assumed the role of CEO and board chair at Turning Point USA following the September death of Charlie Kirk; mainstream and feature press tie her nonprofit and devotional projects to her identity as a “faith‑driven” social entrepreneur and ministry leader while covering the transition to leadership at the high‑profile conservative organization [3] [2] [6].
5. How the projects are framed: faith, entrepreneurship and media placement
Multiple outlets that profile Erika emphasize the faith‑centered and entrepreneurial framing of her ventures — describing her as a ministry leader, social entrepreneur and the creator of a Christian streetwear brand in addition to Everyday Heroes Like You and BIBLEin365 — which situates those initiatives at the intersection of religion, branding and public advocacy [2] [5] [6].
6. Evidence gaps, transparency and verification limitations
Public records about the nonprofit are incomplete in ways that matter to independent assessment: GuideStar’s profile for Everyday Heroes Like You notes the organization “has not provided GuideStar with a mission statement,” and there is limited reporting that independently documents recent program budgets, impact metrics or detailed activities beyond founder profiles and promotional interviews [7] [4].
7. Interpretations, possible agendas and what the reporting suggests
The available coverage ties Everyday Heroes Like You and BIBLEin365 to personal faith broadcasting and community philanthropy as presented by their founder, but it also links those faith projects to a rising political profile once Erika joined and then led Turning Point USA — an implicit alignment that invites scrutiny about whether religious outreach and charitable branding will be used to expand political influence; that dynamic is apparent in how multiple profiles emphasize both the ministry work and the fast transition into partisan leadership [3] [2].
8. Bottom line: missions stated, activities promoted, questions remain
Reported materials consistently state that Everyday Heroes Like You promotes everyday philanthropic actors and runs outreach programs while BIBLEin365 promotes daily Bible engagement, and recent activity is best summarized as increased visibility tied to Erika Kirk’s national media profile and leadership at Turning Point USA; however, independent documentation of program outcomes, finances and complete organizational statements is sparse in the sources reviewed [1] [2] [7] [3].