Is Wiccan religion prevalent in NY?

Checked on January 10, 2026
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Executive summary

Wicca and contemporary witchcraft are visible and active in New York — with shops, covens, legal recognition and community leaders estimating thousands of practitioners in the city — but they remain a small religious minority by survey measures: Pew’s Religious Landscape data reports Pagan or Wiccan identifications at about 1% or less in New York state and the New York City area [1] [2], and national surveys place self-identified Wiccans well under 1% of the U.S. population [3].

1. Numbers say “minority,” visible culture says “loud”

Large-scale survey data make clear that Wicca is not numerically prevalent in New York compared with major faiths: Pew’s state and metro-area modules list Pagan or Wiccan as roughly 1% or under among adults in New York and the New York City metro area [1] [2], and earlier national figures put Wiccans at fractions of a percent even when growth from the 1990s to the 2000s was sharp (American Religious Identification Survey figures cited by reporting) [3] [4]. At the same time, cultural markers — occult shops, public covens and community organizers — create a local impression of prominence: reporting notes stores like Enchantments and Rock Star Crystals, an ecosystem of covens, and community estimates that as many as 10,000 witches live and practice in New York City [3] [5] [6]. Both statements are true: small percentages can produce a noticeable urban subculture.

2. Historical roots and institutional footholds in New York

Wicca’s institutional and legal milestones in New York are documented: the Bucklands’ Long Island activity is cited as an early American foothold for Gardnerian Wicca [7], and the City of New York formally recognized Wiccan clergy for marriage ceremonies in 1985, a sign of civic accommodation [8]. Local groups have also obtained legal recognition as religious organizations in the state, exemplified by groups such as the Church of the Knotted Ash becoming a legal church in New York State [9]. Those facts support the argument that Wicca has durable organizational presence even where adherents form a small share of the population.

3. Diversity within “witchcraft” complicates counts

A major reporting theme is that many who identify as witches do not self-identify as Wiccan or belong to formal covens, instead practicing as eclectic or solitary witches; this diffuses simple headcounts and means survey labels undercount the broader “witchcraft” cultural phenomenon [3]. Pew’s categories and other surveys capture “Pagan or Wiccan,” but solitary practitioners, eclectic spiritual-but-not-religious adherents, and those who adopt witchy practices without formal affiliation can be missed or report under different labels [3] [10].

4. Local scene vs. prevalence: what “prevalent” should mean

If “prevalent” means widespread as a share of the population or a dominant religious force, the answer is no: statistical measures show Wicca is a small minority in New York [1] [2]. If “prevalent” means culturally visible, institutionally present and growing in public life, the evidence supports a qualified yes: covens, stores, teaching classes, legal recognition and media coverage document an outsized cultural footprint relative to raw numbers [5] [6] [9] [8].

5. Competing narratives and incentives in the sources

The sources include academic surveys (Pew) with methodological constraints, community-driven estimates reported in the New York Times that aim to capture a hidden population, and promotional or enthusiast outlets describing histories and local listings; each has an agenda or limit — Pew emphasizes representative sampling and conservative labeling [10] [1], NYT and community leaders emphasize visibility and growth [6], and niche sites promote tradition and continuity [7] [5]. Readers should weigh rigorous population metrics against local reporting that captures practices surveys miss.

6. Bottom line

Wicca in New York is a noticeable, organized and legally recognized minority with an active urban subculture and historical roots in the state, but it is not numerically prevalent by population-share standards where Pagan/Wiccan identifiers register at about 1% or below in Pew’s New York data and national survey estimates remain well under a single-digit percentage of the population [1] [2] [3].

Want to dive deeper?
How many people in New York City self-identify as Pagan, Wiccan, or witch in the latest Pew surveys?
What legal and civic milestones have Wiccan organizations achieved in New York State and New York City?
How do solitary and eclectic witch practitioners affect estimates of the Pagan/Wiccan population in urban areas?