Do Neurocept clinical trials or publications list Dr. Gupta as an author, investigator, or paid consultant?

Checked on December 1, 2025
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Executive summary

Available reporting shows that videos and ads for the supplement “Neurocept” have used a deepfake/AI likeness of Dr. Sanjay Gupta to promote the product, and multiple consumer posts and fact‑checking style articles identify those ads as fake; none of the supplied sources show Neurocept clinical trials or publications listing Dr. Gupta as an author, investigator, or paid consultant [1] [2] [3].

1. The central claim: Dr. Gupta appears in Neurocept ads — but those appearances are counterfeit

Several pieces in the supplied reporting describe polished Neurocept videos that present Dr. Sanjay Gupta as endorsing or explaining a “honey recipe” cure for Alzheimer’s; CNN’s own podcast material and follow‑up writeups emphasize that such pitches are not Dr. Gupta’s work, and the same voice/images have circulated in fake ads for other public figures, which strongly indicates the Neurocept clip is an AI/deepfake production rather than an authorized appearance [1] [2] [3].

2. No evidence in these sources that Dr. Gupta is an author, investigator, or paid consultant for Neurocept

The documents you provided include news pieces, a consumer complaint and podcast transcripts that flag the Neurocept marketing as fraudulent, and none of them list Dr. Gupta on trial registries, academic papers, or company disclosures for Neurocept. Therefore the available sources do not mention any clinical trials or peer‑reviewed publications that include Dr. Gupta as author, investigator, or paid consultant related to Neurocept [1] [2] [3].

3. Where the confusion comes from: persuasive adcraft and reused celebrity footage

Reporting describes a classic bait‑and‑switch play: a moving narrative, familiar trusted faces and scripted “first‑person” testimony leading to a product sale. The same creative assets — a faux testimonial from Dr. Gupta, then a week later a similar video with Dr. Ben Carson — were used across platforms, which is consistent with ad networks using AI‑generated or stolen likenesses to sell supplements [1] [3].

4. Independent platforms and Dr. Gupta’s known positions on health misinformation

Dr. Gupta has a public record of addressing brain health and opposing medical misinformation in journalism and panels; CNN‑produced content highlights his approach to evidence and science, which conflicts with claims that he would quietly endorse an unproven “honey recipe” cure for Alzheimer’s in a private supplement ad [2] [4] [5].

5. Consumer reports and complaints cite purchases and deception but don’t document formal trials

A consumer complaint records a purchase of Neurocept after seeing a Dr. Gupta video and later recognizes the ad as fake; that complaint and related posts document harm to buyers and deceptive advertising practices but do not uncover or cite any clinical‑trial registrations or peer‑reviewed studies naming Dr. Gupta [3] [1].

6. Limitations: what these sources do and do not cover

These sources emphasize deceptive advertising and AI/video fakery; they do not provide a comprehensive search of clinical trial registries, company press releases, or all scientific literature. Therefore: available sources do not mention Neurocept clinical trials or publications listing Dr. Gupta as author, investigator, or paid consultant, but the sources do not claim to be exhaustive searches of all registries or disclosures [1] [2] [3].

7. Competing perspectives and possible hidden motives

The pieces you supplied are oriented toward consumer protection and debunking scams; that agenda is appropriate given the evidence of fake ads, but it also focuses on demonstrating deception rather than cataloging every corporate disclosure. Neurocept marketers have a commercial motive to use persuasive ads; victims and watchdogs have motive to publicize fakery. The supplied sources present the consumer‑protection perspective and cite examples of AI misuse [1] [3].

8. Practical next steps for verification

To move from “not found in these reports” to definitive confirmation, check clinicaltrials.gov, PubMed, company filings, and conflict‑of‑interest statements in any Neurocept trials or papers; the materials you gave do not include those registry searches, so they cannot definitively exclude a disclosure elsewhere (available sources do not mention searches of registries beyond the consumer and journalism pieces) [1] [2] [3].

Bottom line: within the supplied reporting, Dr. Sanjay Gupta appears as a target of AI/deepfake marketing for Neurocept and there is no citation showing he authored, investigated, or consulted on Neurocept trials or publications [1] [2] [3].

Want to dive deeper?
Which Neurocept clinical trials list Dr. Gupta as an investigator or site principal?
Do Neurocept peer-reviewed publications include Dr. Gupta as a co-author or contributor?
Are there public disclosures of payments or consulting fees from Neurocept to Dr. Gupta?
Where can I find ClinicalTrials.gov records linking Dr. Gupta to Neurocept studies?
Have institutional conflict-of-interest statements named Dr. Gupta in relation to Neurocept research?