Fact check: Somehow, shitting on men and expecting them to kindly ask for more has turned into a common marketing tactic. We can thank DEI for this development.

1. Summary of the results

The original statement makes a broad claim about marketing tactics and DEI that is not fully supported by the available data. Research shows a more complex reality where:

• 58.4% of surveyed individuals in the influencer marketing space were male ^[1]
• Male influencers generally earn more than female counterparts in most categories ^[1]
• 47.73% of male respondents reported experiencing gender discrimination ^[1]

2. Missing context/alternative viewpoints

The statement overlooks several important aspects:

• Real pay disparities exist in the influencer marketing space, though they're more nuanced than the statement suggests. For example, female influencers earn more in specific categories like Instagram Stories ^[1]
• Research indicates that diverse representation in advertising can positively impact brand value and societal identification ^[2]
• DEI initiatives appear to be addressing documented inequalities rather than targeting any specific gender ^[1]

3. Potential misinformation/bias in the original statement

The original statement contains several problematic elements:

• It presents a highly emotional and unsubstantiated characterization of DEI initiatives
• It oversimplifies complex market dynamics that research shows are more nuanced ^[1]
• The statement ignores documented evidence about diversity in advertising improving brand value ^[2]

Those who might benefit from promoting this narrative include:

• Anti-DEI consultants and speakers who profit from opposition to diversity initiatives
• Traditional marketing agencies resistant to changing their established practices
• Political actors who use DEI as a wedge issue

Meanwhile, research shows that companies actually benefit from inclusive marketing approaches through improved brand perception and value ^[2].