Did the a Dallas-based social justice group describe Dallas Justice Now as a fake social justice group

Checked on January 18, 2026
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Executive summary

Multiple local and national reporters and researchers documented that a Dallas-based social justice organization publicly branded Dallas Justice Now (DJN) a fake or astroturf operation; in particular, Dominique Alexander, president of the Dallas group Next Generation Action Network, called DJN a “fake social justice organization” and said it was likely funded by private GOP donors [1]. At the same time DJN’s founder and spokespeople denied the hoax allegations and claimed organizational legitimacy, while journalists traced the group’s online footprint to a conservative consulting firm, leaving the controversy contested in public reporting [2] [3] [4].

1. The accusation: a Dallas-based group called DJN “fake”

Reporting in the Texas Observer explicitly records Dominique Alexander — who leads Next Generation Action Network, a Dallas-based social justice organization — describing Dallas Justice Now as a “fake social justice organization” and alleging GOP donor funding, a direct and public condemnation from one Dallas advocacy leader [1]. That characterization is part of a broader local narrative in which established Dallas activists and community leaders questioned DJN’s authenticity after inflammatory mailings and online content surfaced in July 2021 [3] [5].

2. Why activists and journalists reached that conclusion

Independent sleuthing and local reporting linked DJN’s domain registration and web activity to Arena, a Utah-based political consulting and media firm with Republican clients, prompting suspicion that DJN was an astroturf project rather than a grassroots Black-led movement [3] [4] [2]. Journalists and internet investigators pointed to sloppy website artifacts, ties to a firm that works for GOP campaigns, and the absence of formal nonprofit or business registrations for DJN as concrete indicators supporting the “fake” label [4] [6] [2]. Snopes and other outlets summarized that evidence and concluded the episode looked like an apparent hoax that briefly inflamed national debate [6].

3. DJN’s responses and competing claims of legitimacy

DJN’s founder and named spokespeople responded to scrutiny by defending the group’s mission and disputing accusations; at least one spokesperson, Michele Washington, provided emailed statements and DJN claimed to be applying for 501(c) status while also pushing back against critics who probed the group’s origins [3] [2] [7]. Those denials mean the contested label was not universally accepted: DJN maintained that it was a member-driven social justice project and at times accused critics of mischaracterizing and targeting its leaders [6] [5].

4. Evidence trail—why many reporters treated the “fake” charge as credible

Beyond activist statements, multiple outlets documented a traceable digital paper trail — Wayback Machine snapshots, domain records and contractor acknowledgements — tying DJN to outside political consultants; Arena’s own acknowledgment that it ceased work after discovering “real intentions” was treated by reporters as corroboration that DJN operated differently from its self-description [3] [4]. Investigative accounts emphasized the pattern of “astroturf” three-word names and undisclosed funding as consistent with other pseudo-grassroots campaigns, lending context to Alexander’s public charge [1].

5. Caveats, open questions and the limits of the record

While local activists and several journalistic outlets concluded DJN was likely a hoax or astroturf operation, reporting also records DJN’s denial and a lack of definitive public records proving a specific donor-funded plot; multiple sources note an absence of registered nonprofit filings for DJN and that investigations relied on domain traces and contractor statements rather than court findings [6] [2]. The available reporting supports the factual statement that a Dallas-based social justice group — Next Generation Action Network — described DJN as fake, but the broader question of who funded or orchestrated DJN remains partially unresolved in the cited coverage [1] [3].

Want to dive deeper?
What evidence links the consulting firm Arena to Dallas Justice Now and similar groups?
How have local Dallas activists and organizations responded to astroturf campaigns since 2020?
What methods do journalists and internet investigators use to identify astroturf political operations?