How common is wearing male thongs or womens thongs by men during sex?
Executive summary
Available sources indicate that men wearing thongs (including men's-design thongs and some men wearing women's thongs) is a visible, growing trend in the underwear market and lifestyle coverage rather than a niche limited to exotic dancers; marketing pieces and retail blogs report rising interest across the US, Europe and Australia and cite reasons like comfort, invisible lines under clothes, and sex appeal [1] [2]. Precise population-level prevalence numbers (e.g., percent of men who wear thongs during sex) are not provided in the available reporting; market and lifestyle pieces describe trends, consumer reasons, and anecdotal testimony but do not offer representative survey statistics (not found in current reporting).
1. Market momentum: fashion and retail point to growth
Retailers and underwear brands argue men’s thongs are moving from niche to mainstream. Industry and brand write‑ups (PrinceJock, C-IN2, Obviously Apparel) say searches and product ranges for men’s thong underwear have increased year-over-year and that brands are expanding lines to meet demand in multiple regions including the US, Europe, and Australia [1] [3] [4]. These sources frame the change as driven by product design, broader lingerie-for-men marketing, and runway visibility rather than a single demographic shift [1] [5].
2. Why men (and partners) say they wear them: comfort, function, sex appeal
Multiple retailer and lifestyle articles summarize the reasons men choose thongs: less visible panty lines under tight clothing, a lightweight feel akin to “the next-best-thing to going commando,” enhanced confidence or sex appeal, and improved support for athletic activity [6] [4] [3]. Brand blogs and underwear specialists also emphasize aesthetic benefits—accentuating body contours—and comfort claims that appear repeatedly across commercial sources [7] [8].
3. Anecdotes and forums: examples but not population data
Personal accounts on forums and advice sites show that some straight men and gay men wear thongs and sometimes even women’s thongs, with users reporting they feel sexier or more comfortable and partners reacting positively or negatively depending on taste (AskMen/guyQ, Mumsnet) [9] [10]. These anecdotal threads reveal social acceptance varies by community and partner preference, but they are not representative surveys and cannot be used to quantify how common the practice is overall [10] [9].
4. Historical and cultural context: not purely a modern fad
Encyclopedic context (Wikipedia) situates men’s thong styles within a longer history—thongs and g‑strings have been worn historically in various forms and men’s thong products resurfaced as part of broader lingerie-for-men trends and runway experimentation; by the 1990s–2020s, both women’s and men’s thong interest experienced revivals [2]. That context helps explain why multiple brands now market male-specific thongs rather than treating them as novelty items [2] [5].
5. Limits of the coverage: no rigorous prevalence or sex‑specific data
None of the provided sources supply representative, population-level statistics such as “X% of men wear thongs during sex” or detailed demographic breakdowns; most citations are brand blogs, retailer commentary, forum anecdotes, and a Wikipedia summary [1] [4] [10] [2]. Therefore, available reporting supports that the practice is increasingly visible and normalized in some markets but does not quantify how common it is in sexual contexts or across age, region, or sexual orientation (not found in current reporting).
6. Competing perspectives and implicit agendas
Commercial sources (brand blogs, retailer sites) emphasize benefits—comfort, confidence, style—and may amplify trend language because increased sales serve their interests [4] [7]. Forum and magazine pieces provide mixed social views—some celebrate the erotic appeal while others find it unappealing—illustrating genuine variation in personal and partner attitudes [10] [11]. Wikipedia and more encyclopedic summaries are more neutral but still descriptive rather than statistical [2].
7. Practical takeaways for readers curious about the practice
If you’re wondering whether men wearing thongs during sex is unusual: in contemporary mainstream retail and lifestyle coverage it’s no longer framed as purely deviant—brands and commentators present it as an accepted choice for reasons of comfort and eroticism—yet how common it is among all men in sexual settings remains unspecified by current reporting [1] [6] [2]. For a clear prevalence estimate, representative survey data would be required, and such data are not present in the available sources (not found in current reporting).