Keep Factually independent
Whether you agree or disagree with our analysis, these conversations matter for democracy. We don't take money from political groups - even a $5 donation helps us keep it that way.
What is the mission statement of Jennifer Siebel Newsom's non-profit organization?
Executive Summary
The mission of Jennifer Siebel Newsom’s nonprofit, The Representation Project, is to use film and media to expose injustices created by gender stereotypes and to shift public consciousness so culture transforms, enabling everyone to fulfill their potential regardless of gender, race, class, age, sexual orientation, or circumstance [1]. This mission is consistently described across the organization’s materials as combining storytelling, education, and activism to challenge limiting norms and build a more equitable future [2] [3].
1. Clear Mission Wording: What the organization declares and why it matters
The Representation Project’s public mission is stated plainly: use film and media content to expose injustices created by gender stereotypes and shift people’s consciousness towards change, with the ultimate objective of transforming culture so everyone can reach their full potential irrespective of identity or circumstance [1]. This formulation appears verbatim in the organization’s “Mission & History” presentation and in summary materials, and it centers two active verbs—expose and shift—that frame the group’s work as both diagnostic and catalytic. The mission’s breadth—linking media strategy to systemic cultural change—signals an ambition beyond single-issue advocacy toward sustained social transformation and clarifies why the group emphasizes narrative tools and public-facing projects [1].
2. How the mission translates into practice: Film, education, and activism at the center
The Representation Project operationalizes its stated mission through a mix of documentary filmmaking, educational programming, and grassroots advocacy intended to alter norms and policies. The organization describes itself as a movement that inspires individuals and communities to challenge limiting gender stereotypes, using films and media campaigns as catalysts for conversation, curricular materials for classrooms, and activism to press for institutional change [2] [3]. This tripartite approach explains why the nonprofit’s outputs include documentaries, school toolkits, and public campaigns: each channel is presented as a lever to move public sentiment and policy in line with the mission’s dual aims of consciousness-shift and cultural transformation [2] [3].
3. Emphasis on intersectionality and universal potential in the mission language
The mission explicitly frames its goal as enabling everyone to fulfill their potential “regardless of gender, race, class, age, sexual orientation, or circumstance,” which signals an intersectional orientation rather than a narrow gender-only focus [1]. By naming multiple identity axes, the organization situates gender stereotyping within broader systems of inequality and frames media narratives as implicated in overlapping forms of marginalization. This inclusionary language broadens accountability and opens avenues for coalition work across movements focused on race, disability, economic justice, and LGBTQ+ rights; it also sets a benchmark against which program choices and impact claims can be evaluated for consistency with that stated breadth [1].
4. Jennifer Siebel Newsom’s role and how her profile reinforces the mission
Jennifer Siebel Newsom is presented in organizational materials as the founder and a public face whose filmmaking and advocacy work embody the nonprofit’s mission to use media for cultural change. Profiles of Newsom highlight her films and her leadership in shaping the organization’s strategic emphasis on storytelling as a lever for social transformation, reinforcing the mission-link between media production and public culture [4] [5]. Her public profile and authored content on the organization’s site align with the mission language and provide a person-centered narrative that helps explain funding appeals, partnerships, and why the group continues to emphasize film festivals, broadcast outreach, and educational distribution as core tactics [4] [5].
5. Consistency, recent framing, and where to look next for verification
Across recently dated materials, including a site update in February 2025, The Representation Project consistently repeats the mission formulation tying film and media to exposing gender-based injustices and shifting consciousness [3] [1]. The most recent public-facing descriptions continue to stress intersectional impact and a combination of creative and educational tactics, indicating stability rather than a pivot in stated aims. For anyone verifying or monitoring changes, the organization’s official “Mission & History” and home pages are the authoritative, regularly updated sources; archival comparisons of language across press releases and program pages provide the clearest evidence of any meaningful shifts over time [1] [3].