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How did Melania's modeling career transition from New York in the 1990s to her later public life and move to Europe?

Checked on November 16, 2025
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Executive summary

Melania Trump moved from Slovenia to model in Europe (including Paris) and then to New York in the mid‑ to late‑1990s, where she worked on commercial campaigns (for example a 1999 Concord watch ad) and did editorial shoots before meeting Donald Trump in 1998; sources note she continued modeling after meeting him but reduced work as her public profile grew [1] [2] [3]. Reporting also highlights disputes and scrutiny over modeling assignments (including nude shoots for French and other magazines) and questions raised later about how foreign models worked in New York in that era [4] [1] [5].

1. From Slovenia to the runways of Europe and Paris’s model life

Melania began modeling in Slovenia and, according to multiple profiles, went on to work in Europe before relocating toward bigger markets; contemporaries and fashion press place her in Paris in the mid‑1990s, where she roomed with other models and ran the routine of multiple castings a day typical of young models then [1] [6] [7]. Time and Biography coverage likewise stress that she “posed for photos in the Slovenian capital” and left to model in Europe and the U.S., establishing the arc from small‑town origins to international modeling [2] [8].

2. Moving to New York and the late‑90s commercial work

Multiple outlets say Melania moved to New York in the mid‑1990s (often dated to 1996) to expand her career and that she secured commercial work there; WWD cites a notable early U.S. campaign for Concord Watches in 1999 (the “Be Late” campaign) as an example of her New York assignments [1] [6] [9]. White House biographical material also summarizes that she moved to New York and worked with high‑profile photographers and ad campaigns [10].

3. Editorial and nude shoots: exposure, later controversy

Fashion press and news coverage document that Melania did editorial and nude shoots in the 1990s — including images for the French men’s magazine Max and other photographers’ accounts — and that some of these images resurfaced and generated headlines years later [3] [4] [1]. Photographers and WWD pieces recount the shoots and describe them as part of a young model’s portfolio at the time [4] [1].

4. The social transition: meeting Donald Trump and rising public profile

Reporting places Melania’s meeting with Donald Trump at a New York party in September 1998; after that point, biographies and feature stories say her social life shifted, she was recruited to Trump Model Management after its 1999 founding, and she gradually reduced modeling as she became his partner and entered high‑profile social circles [3] [2]. Profiles emphasize the transformation from working model to a public figure associated with a prominent businessman [11] [2].

5. Legal and industry context: visas, agency practices, and scrutiny

Media coverage of the 1990s modeling world notes that industry practices around visas and work authorization were sometimes informal and later drew scrutiny; Mother Jones and other reporting raise questions about the common practice of foreign models working on tourist visas and specifically mention inquiries about Melania’s immigration status during her early U.S. career [5]. That reporting situates her personal trajectory inside wider concerns about how the industry operated then [5].

6. How modeling work fed into later public life and image control

Fashion and photo retrospectives say Melania’s modeling past furnished her with wardrobe, grooming and public‑facing skills that became part of her public persona as she moved into socialite and later First Lady roles; outlets tracing her style evolution point to red‑carpet and campaign imagery from the 1990s through the 2000s to show continuity in presentation even as job priorities shifted [11] [12] [9]. The White House bio likewise frames her modeling background as an element of a broader professional and philanthropic profile [10].

7. Competing perspectives and limits of reporting

Sources agree on the broad outline—Slovenia → Europe/Paris → New York in the 1990s → met Donald Trump in 1998 → modeling continued but tapered—but differ on emphasis. Fashion press highlights specific shoots and campaigns [1] [4], lifestyle outlets spotlight style and social ascension [11] [12], and investigative reporting raises legal/ethical industry questions [5]. Available sources do not provide a single, fully detailed timeline of every job, exact visa paperwork, or day‑to‑day decisions leading to her move to Europe or the U.S.; for those specifics, current reporting is silent or piecemeal (not found in current reporting).

8. Bottom line for readers

Melania’s career path from New York modeling in the 1990s into a higher‑profile public life and eventual return to Europe‑linked social circles is documented across fashion, news, and biographical sources: she worked commercially and editorially in New York (including a 1999 Concord ad), did mid‑1990s shoots in Europe, met Donald Trump in 1998, and then shifted her public role while some of her earlier work resurfaced to public scrutiny — with industry‑wide questions about foreign models’ work status forming an important contextual strand [1] [3] [4] [5].

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