What percentage of women find men wearing thongs sexually attractive in surveys?
Executive summary
Available reporting shows no single, rigorous, widely cited survey that definitively answers “what percentage of women find men in thongs sexually attractive”; most sources are small polls, brand/blog surveys, or speculative pieces that report varied figures (examples include a small branded survey reporting 10.5% of men choose thongs as a style, and a 2016 GQ survey of 200 women about attractive men’s underwear styles) [1] [2]. Academic work cited in the results studied men’s and women’s responses about men’s underwear choices in 2024 with 354 women respondents but does not provide a headline percentage in the snippets shown here [3].
1. What the reporting actually contains — fragmented polls, not one definitive number
Most items in the search set are blogs, brand posts, or small reader polls that discuss attitudes toward men’s thongs rather than rigorous representative surveys; for instance, a TBO clothing survey about men’s underwear styles lists thongs at 10.5% of men’s style preference in a 505-respondent poll, which is about wearer share — not women’s attractiveness ratings — and the GQ piece surveyed 200 women about underwear styles they find attractive without a single “thong” headline percentage in the snippets [1] [2]. Several lifestyle and retailer blogs assert that “a notable percentage” of women find thongs attractive but provide hypothetical tables or anecdotal accounts rather than transparent methodology [4] [5] [6].
2. Academic reporting exists but the snippet doesn’t give the exact attraction percentage
The Journal of Sexual Medicine abstract references a 2024 survey involving 752 participants (398 men, 354 women) studying choices around men’s underwear and sexual health; the available excerpt confirms the study’s sample size and aims but the search snippet does not quote a direct percent of women finding men in thongs sexually attractive, so the precise figure is not extractable from the provided source text [3].
3. Brand and fashion surveys conflate different questions — wearer share vs. attractiveness
Several sources report how many men wear or say they prefer thongs (e.g., an Obviously Apparel–cited survey saying ≈4% of men wear thongs in a 501-respondent study, and TBO’s results showing 10.5% for thongs among men’s style choices) — but those statistics describe men’s behavior or preference, not women’s ratings of sexual attractiveness; treating wearer-share figures as evidence of women’s attraction would conflate distinct measures [7] [1].
4. Older polls and reader surveys show mixed sentiment; some show majorities liking revealing styles, but samples and dates vary
Historical reader polls and niche-poll writeups (e.g., a 2009 Dispatch reader poll and various underwear-news posts) show divided opinions — some polls reportedly had more positive than negative responses to thongs — yet those results are dated, self-selected, and context-specific, limiting their applicability to a current, general population percentage [8] [9].
5. Media and editorial pieces emphasize context and aesthetics, not a single popularity metric
Lifestyle pieces stress factors that shape whether a woman might find a man in a thong attractive — confidence, setting (beach vs. formal), body type, and fashion framing — rather than producing a one-number answer. Several blog posts explicitly frame their tables as “hypothetical” or anecdotal and highlight that individual preference dominates the question [4] [5].
6. Why you can’t responsibly quote one definitive percent from these sources
The available sources mix methodologies (brand surveys, editorial polls, academic abstracts), sample frames (self-selected readers, customers, small panels), and question types (what men wear vs. what women find attractive). Only the Journal of Sexual Medicine item indicates an academic sample including women (n=354), but that source’s snippet does not report the attraction percentage, so citing a precise percentage would exceed what the provided reporting supports [3].
7. How to get a reliable answer — what a credible survey would look like
A trustworthy figure would come from a representative survey asking a clear, specific question (e.g., “Do you find men wearing thongs sexually attractive?”) of a large, demographically balanced sample of women, with transparent weighting and question wording published. None of the provided snippets meet all those criteria; the academic study might, but its relevant statistic is not shown in the excerpt [3].
8. Bottom line and practical takeaway
Current reporting in the supplied results does not deliver a single, well-documented percentage of women who find men in thongs sexually attractive; available sources either report men’s wearing rates (≈4% in one small survey) or offer small/anonymous polls and editorial commentary that indicate “some women” or a “notable percentage” without rigorous figures [7] [4]. If you want a defensible number, consult the full Journal of Sexual Medicine paper for its published results or seek a large, representative survey that asks women directly — not a brand or editorial poll [3].