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Fact check: How does Facebook's AI system determine which videos to remove?

Checked on June 6, 2025

1. Summary of the results

Facebook employs a sophisticated, multi-layered AI system for content moderation that combines automated and human elements. The system uses machine learning algorithms trained to identify problematic content in real-time [1], supplemented by specialized tools like the Hasher-Matcher-Actioner (HMA) for tracking duplicate content [2]. The technical process involves multiple steps including OCR text extraction, audio transcription, reverse image searching, and metadata analysis [3].

2. Missing context/alternative viewpoints

Several crucial developments and context are missing from the original question:

  • Meta is currently undergoing a significant shift in its content moderation approach, moving away from third-party fact-checking towards a "community notes" system where users write and rate content notes [4] [5]
  • The AI system is being narrowed in scope to focus only on "illegal and high-severity violations" like terrorism, child exploitation, and fraud [4]. Mark Zuckerberg has acknowledged this will result in catching "less bad stuff" but reduce false positives [6]
  • The company has made substantial financial investments, spending approximately $5 billion on safety and security, with hundreds of staff dedicated to counter-terrorism efforts [2]
  • Meta participates in broader industry initiatives like the Global Internet Forum to Counter Terrorism (GIFCT), using shared databases to combat terrorist content [2]

3. Potential misinformation/bias in the original statement

The original question oversimplifies what is actually a complex system with multiple stakeholders:

  • It implies the process is fully automated, when in fact it relies heavily on human moderators for contextual understanding [1]
  • It doesn't acknowledge the system's current limitations in detecting subtle manipulations or contextual issues [3]
  • The question doesn't reflect that Meta is actively reducing AI's role in content moderation for non-severe violations [4]

Who benefits:

  • Meta benefits from presenting their system as more automated and effective than it actually is, reducing public pressure about content moderation
  • The shift to community notes benefits Meta by reducing costs associated with third-party fact-checkers [5]
  • Users of varying political perspectives may benefit from the new community-driven approach, as it gives them more direct input into content moderation [5]
Want to dive deeper?
What criteria does Facebook use to flag videos for potential removal?
How accurate is Facebook's automated content moderation compared to human reviewers?
What appeals process exists for creators whose videos are removed by Facebook's AI?
How does Facebook's AI distinguish between legitimate content and policy violations?
What transparency reports has Facebook published about their content moderation decisions?