As of 2026 Google has 90.04% share across all devices
Executive summary
Multiple industry trackers converge on the conclusion that Google remains overwhelmingly dominant in global search: a 2026 figure of 90.04% market share across all devices is reported by ResourceRA and echoed by several summary sites citing StatCounter/Statista datasets [1]. That headline number is real in the datasets referenced, but it flattens important device, regional and methodological differences that matter to advertisers, regulators and rivals [1] [2].
1. The headline: 90.04% in 2026 — what the claim means
ResourceRA publishes a 2026 global “across all devices” market share for Google of 90.04%, which is the precise figure under scrutiny here and is presented as the site’s consolidated estimate for that year [1]. That single percentage is consistent with a string of industry snapshots that place Google roughly between the high‑80s and low‑90s in recent years—StatCounter/Statista series show Google near ~89–91% in 2024–2025, and specialist roundups likewise present results in that range [2] [3].
2. Different trackers, slightly different numbers — why they diverge
Other widely cited compilations show small but material divergences: Statista reported Google at 89.62% as of March 2025 [2], Backlinko lists 89.94% in a 2026 roundup [4], and industry blogs assemble estimates ranging from roughly 89% to “over 90%” depending on the dataset and date [5] [6]. These spreads result from different sampling approaches—pageview panels, browser plugin telemetry, ISP sampling—and the period of measurement, so a one‑point swing is unsurprising across reputable sources [2] [4].
3. Device and regional cracks in the monolith
The “all devices” aggregate masks that Google’s share is higher on mobile and lower on desktop in many markets: mobile often shows the strongest Google dominance because of Android defaults and Chrome usage, while desktop can offer greater share to rivals like Bing—StatCounter and other analyses document these device splits and the Android/Chrome effect driving mobile figures [1] [7]. Regionally, Google’s grip is much weaker in markets where strong local players exist—China and Russia are commonly cited as exceptions where Baidu and Yandex respectively claim meaningful slices of search traffic [8] [2].
4. Competitive and technological dynamics that could alter the number
Near‑term pressures on Google’s share come from Microsoft’s investments in Bing and AI chat interfaces, the rise of LLM‑powered assistants such as ChatGPT used for factual queries, and platform shifts toward social discovery [9] [6]. Analysts who segment by “transactional” versus informational queries argue Google retains an advantage for commercial intent, but aggregate query volume and the emergence of AI overviews in mobile SERPs are cited as forces that could nudge market shares over time [9] [4].
5. Methodology, incentives and the politics of rounding
Publishers and agencies republishing market share numbers have incentives—commercial, narrative or regional—to pick datasets that bolster their claim (e.g., “over 90%” vs “just under 90%”), and many posts conflate different sources without exposing sampling differences [1] [5]. Statista/StatCounter series are often treated as baseline industry references but even they warn that tracking environments and regional weighting drive variation; this matters for regulatory debates about dominance and for businesses allocating ad spend [2].
6. Bottom line: the number is accurate in context — but context matters
The plain answer to the assertion is: yes, multiple reputable trackers place Google at roughly 90% market share across all devices in 2026, and ResourceRA’s 90.04% is consistent with that consensus [1] [4] [2]. However, the aggregate conceals device and regional heterogeneity, methodological variance between trackers, and ongoing competitive pressures from Microsoft and AI platforms—factors that mean this dominance is both real and brittle in specific slices of the market [7] [9].