Is it true that as of 2026 Google has a 90.04% share across all devices?
Executive summary
The claim that "as of 2026 Google has a 90.04% share across all devices" cannot be confirmed as a single authoritative fact from the provided reporting: independent trackers and industry summaries cluster around the high‑80s to low‑90s percentage range for Google's global all‑device search share, with some outlets reporting figures below 90% and others above it [1] [2] [3] [4]. One website explicitly prints the 90.04% number, but competing reputable trackers show slightly different values, so the exact 90.04% figure is not uniquely corroborated in the sources at hand [4] [1].
1. Numbers in play: a tight band, not a single consensus
Multiple industry summaries and tracker snapshots put Google’s global all‑device search share in a narrow band—roughly 89–91%—but they do not all give the identical 90.04% number; for example, Statista/StatCounter data cited by Statista put Google at about 89.62% as of March 2025 [1], Backlinko’s 2026 roundup lists Google at 89.94% across platforms [2], and Coalition Technologies states a market share "over 90%" for 2026 without the precise 90.04% claim [3], while ResourceRa prints both 89.99% and the 90.04% figure in different lines [4].
2. Why small differences matter: methodology, time windows and device mixes
Search‑share figures move with sampling methods, the date ranges tracked, and whether sources weight desktop, mobile and tablet equally; StatCounter/Statista emphasize page‑view‑based tracking and released a 89.62% figure in 2025 [1], while other compilations and marketing sites use blended models, agency surveys, or internal estimations that can push the number above or below 90% [5] [6]. Mobile dominance (mobile queries now constitute a majority of searches) and Android’s global footprint shape overall shares, so small differences in how mobile traffic is captured can change the headline percentage by a few tenths [7] [8].
3. Source quality and implicit agendas: vendors, marketing blogs, and aggregators
Several sources are marketing or SEO industry sites that periodically aggregate public stats and add commentary—these outlets often present rounded or headline‑friendly figures such as “over 90%” to underscore Google’s dominance [3] [6]. By contrast, trackers like StatCounter/Statista are used as primary reference points and showed Google below 90% in the latest cited snapshot [1]. That divergence signals possible framing bias: some vendors emphasize Google’s hegemony to justify SEO services, while neutral trackers focus on raw measured traffic samples.
4. Regional and device exceptions complicate blanket claims
Even when global all‑device shares hover near 90%, substantial regional variation exists—Google’s share in China and Russia is much lower due to local competitors like Baidu and Yandex, and desktop shares can differ widely from mobile [9] [1]. Several sources explicitly break down mobile vs desktop shares (mobile often higher for Google), which means a single global number glosses over important local and device‑level differences that matter for advertisers and regulators [6] [7].
5. Bottom line: is the 90.04% claim true?
The specific decimal 90.04% appears in at least one secondary report (ResourceRa) but is not the unanimous figure across the provided, competing trackers—some authoritative datasets place Google slightly below that mark [4] [1] [2]. Therefore it is not reliably provable from these sources that "as of 2026 Google has a 90.04% share across all devices" as a uniquely established fact; instead, the best-supported characterization is that Google’s global all‑device search share in 2025–2026 sits tightly around roughly 89–91%, with room for measurement variation depending on source and methodology [1] [2] [3].