Ww.bing.com
Executive summary
Bing is Microsoft’s AI-enhanced search engine and appears to be growing modestly in market share and attention: Wikipedia notes growth to about 7.9% market share as of 2025 [1], and trend trackers report interest rising by ~25% as of 22 Nov 2025 [2]. Traffic estimates vary by analytics provider — one report lists ~2.17 billion visits in October 2025 [3] — while Microsoft emphasizes new AI features and business tools such as Copilot, Bing Places, and AI-driven measurement guidance [4] [5] [6].
1. What “Bing” is now — search engine, AI assistant, and branding push
Microsoft promotes Bing as an AI-powered search experience that blends traditional web search with generative capabilities under names like Copilot and Bing Chat; Microsoft’s own pages advertise Copilot Search and image generation features powered by DALL‑E 3 and related models [6], while Wikipedia documents the migration and rebranding of chatbot features into Microsoft Copilot in 2023 and the Prometheus/GPT‑4 lineage behind it [1]. That dual identity — search engine plus assistant — shapes how Microsoft talks about Bing to users and advertisers [6] [4].
2. Usage and market signals — modest growth, big attention
Different datasets show different aspects: Wikipedia summarizes longer-term market-share trends and reports Bing growing from ~7.2% to ~7.9% between 2020 and 2025 [1]. A commercial traffic snapshot from Semrush estimates roughly 2.17 billion visits to bing.com in October 2025 and notes small month-on-month declines in that sample [3]. Separate trend services report heightened interest — Inlinks records a +25% interest spike as of 22 Nov 2025 — suggesting media and product changes are driving attention even if overall dominance remains far behind Google [2].
3. Product developments — citations, blocking controls, and business tools
Recent product moves focus on control and utility. Search Engine Land reports Bing added features such as blocking content from snippets/AI answers without harming page ranking, plus more prominent, clickable citations in Copilot responses [7]. Microsoft announced a revamped Bing Places for Business to help local businesses manage listings [5]. On the publisher and advertiser side, Microsoft’s webmaster blog argues AI search is shifting conversion paths and measurement [4]. These are coordinated signals that Microsoft is trying to balance AI-driven answers with publisher transparency and business needs [7] [4] [5].
4. How this matters for publishers, advertisers, and users
Microsoft’s blog frames AI search as changing the conversion funnel — fewer clicks, more on‑screen answers — and offers guidance to adapt measurement and SEO strategies [4]. Third‑party analysts and SEO-focused outlets advise that Bing deserves focused attention in 2025 because of integrations with other platforms and the potential for ChatGPT/Bing-driven audiences [8] [7]. For users, Microsoft emphasizes security, Copilot summaries, and creative tools like image generation; for publishers, the new citation and blocking controls are meant to protect content visibility while enabling AI answers [6] [7] [4].
5. Competing viewpoints and limitations in the record
Sources agree Bing is investing heavily in AI and product enhancements [6] [4] [5], but they differ in emphasis: Wikipedia focuses on market-share trajectory and technical lineage [1], industry blogs flag tactical SEO implications [8] [7], and Microsoft’s own posts stress opportunities for businesses and publishers [4] [5]. Available sources do not mention independent, up‑to‑date global market‑share figures beyond the Wikipedia summary or reconcile methodology differences behind traffic estimates like the Semrush 2.17B visits number [1] [3]. That means precise user counts and the long‑term impact of AI answers on web traffic remain uncertain in the provided reporting.
6. What to watch next
Monitor three things in coming months: [9] adoption metrics and any independent market‑share updates to verify Wikipedia’s 7.9% figure [1]; [10] publisher and advertiser reactions to Microsoft’s AI measurement guidance and snippet controls [4] [7]; and [11] product rollouts such as broader DALL‑E 3 integration and Bing Places adoption, which Microsoft is actively promoting [6] [5]. Those developments will tell whether Bing’s AI strategy changes how search traffic flows and who benefits.
If you want, I can extract specific passages from any of these sources or compile a short checklist for publishers and advertisers based on Microsoft’s guidance [4] [5].