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Index/Organizations/Content Authenticity Initiative

Content Authenticity Initiative

Partnership between Adobe, The New York Times Company and Twitter

Fact-Checks

3 results
Jan 22, 2026
Most Viewed

How to verify a YouTube post isn’t ai

that a post is not AI-generated requires a multi-pronged approach: read platform provenance signals, probe embedded metadata, run forensic detectors, and weigh the channel’s track record and contextua...

Jan 28, 2026

How can consumers verify whether a video testimonial is AI‑generated or a legitimate endorsement?

Consumers can triangulate whether a video testimonial is synthetic by combining three approaches: automated detectors that flag visual, motion and audio anomalies; provenance and metadata checks (incl...

Jan 19, 2026

What are reliable methods to verify the provenance and location of viral clips like the 'Viking bathtub' video?

Viral clips are verifiable through a combination of provenance checks, metadata and frame analysis, geolocation, and cryptographic provenance tools — each step narrows uncertainty but none alone guara...

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