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Former British car company
Jaguar sought a new creative partner after its 2024 rebrand drew intense criticism and a public backlash, but reporting shows the company *reviewed* and *could drop* Accenture Song rather than conclus...
Available reporting does not disclose a single, definitive figure for how much Jaguar spent on its 2024 rebranding campaign; major coverage describes the creative rollout, reactions and strategic aims...
Jaguar hired Accenture Song (Accenture Interactive/Accenture Song) as the principal external creative partner on the 2024 rebrand, working alongside its in‑house creative team Spark44; media duties we...