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Index/Organizations/Sky Media Group

Sky Media Group

Estonian mass media company

Fact-Checks

4 results
Dec 9, 2025
Most Viewed

Have any advertisers or platforms boycotted GB News over bias allegations and what impact did that have on its revenue?

Advertisers pulled and paused campaigns on GB News after its 2021 launch and in later waves, with brands including IKEA, Grolsch, Kopparberg, Octopus Energy and others publicly distancing themselves a...

Jan 8, 2026

Which UK advertisers still place programmatic ads on GB News as of 2025?

As of 2025, there is no single, authoritative public ledger of every UK advertiser running programmatic inventory on GB News; watchdog and campaign groups report a small but shifting roster of househo...

Jan 8, 2026

Which major UK advertisers publicly refused to advertise on GB News and which later resumed ads?

A broad set of major UK advertisers publicly paused or withdrew campaigns that were running on the newly launched GB News in June 2021 — including IKEA, Kopparberg, Grolsch, Nivea, The Open University...

Nov 21, 2025

How do GB News' commercial partnerships and sponsorships impact its coverage and programming choices?

GB News relies on a mix of direct ad sales, partnerships (including Sky Media early on) and sponsorships to diversify revenue after losses and advertiser boycotts; sponsorship revenue rose from about ...